What the ING DIRECT TV commercial - Grilling is about.

The ING DIRECT TV spot, 'Grilling', is a short commercial that features a family having a barbeque party in their backyard. The commercial begins with the father lighting up the grill and preparing some burgers while the rest of the family is playing. Suddenly, the father receives a notification on his phone that reads "you just earned 2% cashback with the Orange One Credit Card." The father gets super excited and starts to dance around the grill, encouraging his family to join him.

As he dances around, the camera zooms in on the phone screen, displaying the ING DIRECT app. The app allows users to earn cashback on certain purchases made with the Orange One Credit Card.

The TV spot, 'Grilling', stands out for its simplicity and humor. The family's joyful reaction to earning cashback is endearing and relatable, making viewers want to join in on the fun. The spot is successful in promoting ING DIRECT's Orange One Credit Card by showcasing its benefits in a lighthearted and entertaining way.

ING DIRECT TV commercial - Grilling produced for ING DIRECT was first shown on television on March 13, 2013.