What the McGladrey TV Commercial Lighten the Load is about.

McGladrey TV Commercial 'Lighten the Load' is a heartwarming advertisement that captures the essence of the company's services. The commercial portrays a heavyset man struggling to climb a steep hill with a backpack consisting of his responsibilities. As he takes each step, the backpack becomes increasingly heavy, causing him to stoop and gasp for breath.

In a moment of despair, the man looks up and sees a McGladrey representative standing at the top of the hill, extending a helping hand. The representative offers to take on some of the man's responsibilities, lightening his load and allowing him to climb the hill with ease. As they make their way up the hill, the man gradually regains his strength and becomes energized.

The commercial is a metaphor for how McGladrey lightens the load of its clients by taking over their accounting and finance responsibilities. The company's goal is to relieve its clients of the burden of worrying about financial compliance and other complex financial matters. By partnering with McGladrey, businesses can focus on their core competencies and leave the financial management to the experts.

The advertisement brilliantly depicts how McGladrey's expertise can significantly lighten the load for businesses, resulting in increased productivity and profitability. The commercial's tagline, "Lighten the load by trusting us with your accounting and finance," perfectly captures the company's mission, which is to help businesses thrive by providing strategic financial support.

In conclusion, the McGladrey TV Commercial 'Lighten the Load' is an inspirational advertisement that resonates with people who feel overwhelmed by their financial obligations. It shows how the company's experienced professionals can help businesses navigate complex financial matters, freeing them to focus on their core competencies, and achieve success.

McGladrey TV Commercial Lighten the Load produced for RSM was first shown on television on September 10, 2012.