What the Uncle Bens TV Commercial For Ready Rice is about.
Uncle Ben's is an iconic brand that's been in the business of producing high-quality rice for many years. Recently, the company launched a new TV commercial for its Ready Rice product, which has been taking the market by storm.
The commercial opens with Uncle Ben's mascot, a wise and venerable-looking elderly man, introducing the audience to the Ready Rice product. As he speaks, the camera pans towards a young woman who's cooking in the kitchen.
The woman is shown adding the rice to a pan and stirring it for a few minutes. Uncle Ben then steps in to explain how convenient the Ready Rice product is - it's fully cooked and only requires a few minutes of heating to be ready. The woman is shown looking surprised and delighted as she realizes how easy it is to incorporate Ready Rice into her daily cooking routine.
The commercial then shows the woman trying out different recipes using the Ready Rice product, such as stir-fries and rice bowls. Uncle Ben emphasizes how versatile the product is, making it easy to create a wide variety of delicious and healthy meal options.
Throughout the commercial, the warm and friendly tone of Uncle Ben's voice resonates with the audience, helping to build a sense of trust around the brand.
In conclusion, Uncle Ben's TV commercial for Ready Rice perfectly showcases the convenience, versatility, and deliciousness of their product in a captivating and engaging way. With wholesome ingredients and great taste, it's no wonder that Ready Rice has become a household favorite for busy families across the country.
Uncle Bens TV Commercial For Ready Rice produced for
Ben's Original
was first shown on television on August 27, 2012.
Frequently Asked Questions about uncle ben's tv commercial for ready rice
From 1946 to 2020, Uncle Ben's products carried the image of an elderly African-American man dressed in a bow tie, which is said to have been based on a Chicago maître d'hôtel named Frank Brown with the name "Ben" being a possible reference to a shrewd rice farmer from Houston.
The name Uncle Ben came from an African American farmer in Texas who was renowned for his high-quality rice. According to the brand's website, Gordon Harwell and his partner who co-founded the grains line decided to change the name of what was called Converted Brand Rice in the late 1940s to draw in new customers.
Ben's Original™ Ready Rice™
Our delicious flavored rice varieties are the ultimate in convenience. That's because they're precooked, so you just have to heat them up and serve them with your favorite recipe or rice meal. Since they're microwavable, they're ready in just 90 seconds.
1943
Uncle Ben's Rice was first introduced in 1943 by the Converted Rice Company, which was founded by Gordon Harwell and Erich Huzenlaub in Houston, Texas.
Ben's Ready Rice original long grain makes it easy to support a well-balanced diet. Cholesterol free, Very low sodium, good source of iron and folic acid, 0g trans fat, and no saturated fat! Cook in the microwave or stove top.
The magazine ads contained the slogan “Ben knows best,” while the character himself had the chairman's title affixed on a plaque. On the brand's site, you could have a virtual tour of his office, look through his e-mail messages or his executive memorandums.
Its marketing has been criticised for perpetuating racial stereotypes. Titles such as uncle and aunt were used in southern US states to refer to black people, instead of the more formal and respectful "Miss" or "Mister". The name Uncle Ben's was supposedly inspired by a Texas farmer known for his high-quality rice.
Preparation process
The rice is blanched in hot water, steamed, and rinsed. It is then placed in large ovens for dehydration until the moisture content reaches approximately twelve percent or less. The basic principle involves using hot water or steam to form cracks or holes in the kernels before dehydrating.
Ben's Ready Rice original long grain makes it easy to support a well-balanced diet. Cholesterol free, Very low sodium, good source of iron and folic acid, 0g trans fat, and no saturated fat! Cook in the microwave or stove top.
Mars is rebranding its Uncle Ben's rice range following criticism that the name and image promoted racial stereotyping. The 70-year-old brand will change its name to Ben's Original and drop the 'uncle' image of a black man in a bow tie. The company is still deciding on a new image to complement the name.
Uncle Ben's natural whole grain brown rice supports a healthy heart (diets rich in whole grains and other plant foods and low in fat, saturated fat and cholesterol, may help reduce the risk of heart disease and certain cancers) and a well balanced diet. It's high on taste and a natural source of fiber.
According to Uncle Ben's, the parboiling process drives the nutrition back into the rice kernel, helping it recapture over 80 percent of the vitamins and minerals of the whole grain. The University of Arkansas (U of A) confirms that parboiling rice helps it retain the majority of its nutrition.
