RISE television commercial 2015 - A Smarter Way to Borrow

What the RISE TV commercial - A Smarter Way to Borrow is about.

RISE is a platform that provides access to loans for people in need of emergency funds. The RISE TV spot, 'A Smarter Way to Borrow', features a song by the legendary rock band Survivor, titled 'Eye of the Tiger'. The song is known for its upbeat and motivational lyrics, which perfectly aligned with the message of the advert.

The TV spot begins with a man in his home, experiencing a tough time with finances. His computer screen shows him options for loans, but he's skeptical about the high-interest rates and hidden fees. He then notices a RISE banner ad displaying the message "get emergency funds without the emergency", which piques his interest. The advertisement assured him that RISE loans charged lower interest rates, and flexible repayment options.

As the song 'Eye of the Tiger' by Survivor kicks in, the TV spot shows a montage of people living their lives, experiencing the ups and downs, and tackling their struggles with an unwavering spirit of determination. The TV spot then returns to the original man who is now feeling hopeful and confident as he fills out an application on the Rise platform.

The RISE TV spot demonstrates that people can conquer their financial difficulties if given access to a smart and efficient platform like RISE. The use of 'Eye of the Tiger' by Survivor heightens the experience and makes the advert more memorable for viewers. Overall, the TV spot successfully communicates that RISE is a smarter way to borrow money during financial uncertainties.

RISE TV commercial - A Smarter Way to Borrow produced for RISE was first shown on television on May 17, 2015.

Song from commercial RISE TV Spot, 'A Smarter Way to Borrow' Song by Survivor

"Eye of the Tiger" is a popular song by the American rock band Survivor. It was released in 1982 as the theme song for the movie Rocky III, starring Sylvester Stallone. The song was written by Survivor's co-founders, Frankie Sullivan and Jim Peterik.

Theme and MeaningThe song's lyrics convey a message of determination , resilience, and the will to overcome challenges. It reflects the relentless spirit of a fighter, using metaphors like the "eye of the tiger" to symbolize strength and focus. The song's upbeat tempo and powerful vocals contribute to its motivational and energetic feel.

Success and Impact"Eye of the Tiger" became a massive hit, reaching number one on the Billboard Hot 100 chart and staying there for six consecutive weeks. It also achieved international success, topping charts in several countries. The song's popularity was further boosted by its association with the Rocky franchise, as it became strongly linked to the character of Rocky Balboa.

Cultural Significance"Eye of the Tiger" has become an iconic anthem associated with sports, particularly boxing and other competitive activities. Its uplifting and empowering message has made it a popular choice for motivational purposes, such as in workout routines, sports events, and motivational speeches.

The song's enduring popularity has led to its inclusion in numerous films, TV shows, and commercials over the years. It remains a recognizable and beloved song that continues to inspire and energize people around the world.

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