What the E*TRADE TV commercial - The Way the System Works is about.

Title: The Way the System Works: E*TRADE's Journey to Financial Empowerment

Introduction:In the fast-paced world of investing and trading, E*TRADE stands as a beacon of financial empowerment. In their thought-provoking TV spot, titled "The Way the System Works," E*TRADE takes viewers on a journey to explore the inner workings of the financial system and highlights their commitment to helping individuals take control of their financial future. This creative and inspiring advert not only showcases the powerful tools and resources E*TRADE offers but also encourages viewers to seize the opportunity to navigate the intricacies of investing with confidence.

Scene 1: The Animated Universe UnveiledThe commercial opens with a captivating animation that whisks viewers away into a vibrant and enchanting universe unlike anything they have seen before. This universe symbolizes the complex financial system that often feels daunting and out of reach for many individuals. As viewers navigate through this breathtaking world, they witness stocks, bonds, and other financial instruments come to life around them, creating an immersive experience that sparks curiosity.

Scene 2: The E*TRADE Expert GuideAs the journey continues, viewers are introduced to a friendly and knowledgeable E*TRADE expert who serves as their guide. Employing clear and concise explanations, the expert simplifies intricate financial concepts and demystifies the investing process. With every step, confidence builds, and viewers realize that the system is not as intimidating as it initially appeared.

Scene 3: The Power of Knowledge and ToolsThe advert then transitions to showcase the comprehensive tools and resources E*TRADE offers. From real-time market data to educational resources, E*TRADE empowers investors to make informed decisions that align with their financial goals. As viewers witness the power of knowledge and access to crucial information, the message is clear: everyone can be a part of the financial system and make it work for them.

Scene 4: Personalized Investing at Your FingertipsIn the final scene, the advert highlights E*TRADE's innovative platform that puts personalized investing at users' fingertips. Through a sleek and user-friendly interface, investors can easily manage their portfolio, track their investments, and execute trades seamlessly. As viewers witness the simplicity and convenience of this platform, a sense of empowerment takes hold, as they realize that they have the tools they need to navigate the financial system confidently.

Conclusion:"The Way the System Works" TV spot by E*TRADE serves as a call to action for individuals who have felt excluded or overwhelmed by the world of finance. It urges viewers to embrace the empowering tools and resources E*TRADE offers to take control of their financial future. With its captivating animation, knowledgeable experts, and commitment to simplifying the investing process, E*TRADE inspires viewers to venture into the financial system with confidence, knowing that they have a trusted partner by their side.

E*TRADE TV commercial - The Way the System Works produced for E*TRADE from Morgan Stanley was first shown on television on January 15, 2013.