What the RSM TV commercial - McGladrey is Changing Its Name is about.
The RSM TV Spot entitled 'McGladrey is Changing Its Name' is an engaging and attention-grabbing video advertisement that was designed to introduce the rebranding of McGladrey, a prominent accounting firm, to RSM.
The video opens with a voiceover that introduces the change and explains the reasons for the rebranding. It continues with several visually appealing shots of the new RSM branding, including the logo and a redesigned website. The voiceover emphasizes that the transition is more than just a name change, but it represents a new phase for the firm, still committed to providing clients with exceptional services.
The video then showcases several professionals discussing the new name and emphasizing that the firm's dedication to its clients will remain the same. They explain that the new name better reflects the firm's values and its global reach. The tone of the video is positive and optimistic, highlighting the firm's commitment to its clients.
Throughout the video, the visuals are well-captured, with a blend of stunning imagery, impressive graphics, and top-notch videography. The overall effect is compelling, and the message is clear: the firm is evolving, but its commitment to clients remains the same.
In conclusion, the RSM TV spot is an excellent example of a successful rebranding marketing campaign. The video is engaging, informative, and well-produced. It emphasizes the positives of the change by showcasing its commitment to its clients, and it is respectful of its past while still driving interest and excitement toward the future.
RSM TV commercial - McGladrey is Changing Its Name produced for
RSM
was first shown on television on October 4, 2015.
Frequently Asked Questions about rsm tv spot, 'mcgladrey is changing its name'
McGladrey plans to rebrand itself as RSM on a global basis to reflect the name of the global network of accounting firms in which it belongs.
2015
In 2015. McGladrey changed its name to RSM US LLP and united with fellow firms in the RSM International network under the brand RSM.
McGladrey & Pullen acquired all employees, assets, and infrastructure from RSM McGladrey. The deal closed on December 1, 2011. On May 1, 2012, McGladrey & Pullen officially changed its name to McGladrey LLP. In July 2012, McGladrey shifted its headquarters from Bloomington, Minnesota to Chicago.
RSM is a leading provider of audit, tax and consulting services to the middle market. As an integrated team at RSM UK with nearly 4,900 partners and staff operating from 31 locations across the UK, we have a culture of understanding what it means to deliver value, and to value what we do.
Historically, RSM was derived from the initials of three of the original founding member firms of the organization: Robson Rhodes (United Kingdom) Salustro Reydel (France) McGladrey (United States)
Parthenon Capital
Private equity firm Parthenon Capital is acquiring RSM US Wealth Management LLC, the wealth management arm of Chicago-based IPA 100 firm RSM US LLP (FY21 net revenue of $2.9 billion).
Regional Sales Managers (RSM) are key players in outbound sales, particularly field sales.
As a result, you will have more exposure to various aspects of an engagement rather than being stuck doing one specific job the entire time. Furthermore, you will have extensive access to “C-Level” executives as a true first-choice advisor. These are just some of the reasons why you should choose RSM over a large firm.
RSM International was founded in 1964 as a small network called DRM (Dunwoody, Robson Rhodes, and McGladrey & Pullen). The organisation restructured in 1993, changing its name to RSM International.
Is RSM a good company to work for? RSM has an overall rating of 4.0 out of 5, based on over 6,240 reviews left anonymously by employees. 75% of employees would recommend working at RSM to a friend and 74% have a positive outlook for the business. This rating has decreased by -1% over the last 12 months.
Regional Sales Manager (RSM)
RSM US LLP (formerly known as McGladrey, LLP) (“RSM”), is an accounting and advisory firm headquartered in Chicago, Illinois. Through approximately 80 offices across the country, RSM provides audit, tax, and consulting services.