What the McGladrey TV commercial - Radar is about.

McGladrey's "Radar" TV spot is a thirty-second commercial that is all about helping their clients navigate the constantly-changing business landscape.

The spot starts by showing a man walking through a dark alley at night, making it obvious that he's unsure about what's ahead. Suddenly, a spotlight swings around and locks on him, revealing a radar dish in the distance. Chyron appears on the screen that reads, "In business, you need to know where you're going."

The camera cuts to the control room with a group of business professionals, each looking at their own computer monitor, monitoring business data on a high-tech console. The man from the alley is now seen walking confidently down a street flanked by skyscrapers and people in suits. A chyron appears that reads, "That's why we built our radar."

The spot ends with a voiceover saying, "Leverage our experience to navigate today's business landscape with confidence. McGladrey - accounting, consulting and wealth management."

Overall, the "Radar" TV spot is an effective way of promoting McGladrey's expertise in accounting, consulting, and wealth management. The sleek and futuristic approach used in the commercial creates a sense of confidence and trust in the audience, and promotes the idea that through McGladrey's expertise, all business challenges can be navigated and overcome.

McGladrey TV commercial - Radar produced for RSM was first shown on television on February 25, 2014.