TurboTax is a software company that provides a range of financial tools and services to help individuals and businesses with tax preparation. Founded in the 1980s, TurboTax has emerged as one of the l...
Title: TurboTax TV Spot, 'Scary Dependents' Featuring Kathy Bates
Introduction:In a hilarious and unconventional TV spot, TurboTax brings together award-winning actress Kathy Bates and an unexpected twist on the concept of "dependents." This unique commercial, titled "Scary Dependents," takes viewers on a comical journey as they explore the challenges of filing taxes while dealing with unusual and spooky household residents.
Synopsis:The commercial opens with Kathy Bates, a distinguished actress known for her roles in thrilling movies, portraying a worried homeowner. She receives the startling news that she's been claimed as a dependent by her on-screen housemates: a group of peculiar, supernatural beings. As the plot thickens, Bates must navigate the complexities of TurboTax to unravel this hilarious predicament.
Scene 1:The commercial begins with Kathy Bates peeking around her living room, cautiously searching for signs of the "scary dependents." Suddenly, the camera pans towards the door slowly opening on its own, sending chills down Bates' spine.
Scene 2:As the tension builds, TurboTax's user-friendly interface makes its appearance. Bates, armed with her trusty laptop, sits at her kitchen table, ready to navigate through the complicated world of tax filing.
Scene 3:Bates starts to recount her widely acclaimed roles as a "scary resident" in various movies, such as a vampire, a ghost, and even a werewolf. In each humorous flashback, she effortlessly showcases her acting prowess while drawing laughter from viewers.
Scene 4:The commercial then transitions to Bates clicking through TurboTax's step-by-step process, accompanied by fun animations and cheerful music. She confidently answers questions about income, deductions, and the peculiar situation of being claimed as a dependent by her spooky household.
Scene 5:As the commercial nears its conclusion, Bates triumphantly completes her tax filing, thanks to TurboTax's user-friendly interface. She proudly states, "Turns out, it's not so scary after all!" The camera pans to the "scary dependents," who now appear to be a bit frightened themselves, knowing they cannot claim Bates as a dependent.
Conclusion:TurboTax's TV spot, "Scary Dependents," featuring Kathy Bates, cleverly combines humor, the world of the supernatural, and the process of filing taxes. The commercial's comedic twist effectively showcases the ease and simplicity of TurboTax's platform, while engaging viewers with unexpected characters and an accomplished actress like Kathy Bates. Through its imaginative storytelling, this TurboTax TV spot manages to entertain, inform, and leave viewers with a memorable advertisement-earning top marks for creativity and originality.
TurboTax TV commercial - Scary Dependents produced for TurboTax was first shown on television on January 2, 2017.
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Wieden+Kennedy is a globally renowned creative advertising agency with its headquarters in Portland, Oregon. The company was founded in 1982 by two individuals by the name Dan Wieden and David Kennedy...