Rosarita TV Commercial Blindfolded

What the Rosarita TV Commercial Blindfolded is about.

Rosarita is a brand that specializes in creating canned, Mexican-style beans. One of their most popular TV commercials is the 'Blindfolded' commercial. In this commercial, a group of individuals are blindfolded and asked to try different canned bean brands.

The participants are first asked to try a leading bean brand before being asked to try Rosarita's canned beans. None of the participants initially identifies the leading brand as being of great quality or value. However, when they are asked to try Rosarita's beans, they immediately recognize the better taste and texture. They are then unmasked and are surprised to find out that Rosarita's beans are the source of the better taste and quality they experienced.

This Rosarita TV commercial is an effective marketing tool because it instantly draws the viewer's attention to the brand's value proposition. The participants' reactions clearly demonstrate the superior quality and taste of Rosarita's canned beans. By emphasizing the taste and texture of their beans, Rosarita successfully differentiates themselves from their competitors in the crowded canned beans market.

Overall, the 'Blindfolded' commercial is a strong representation of Rosarita's brand promise and appeals to consumers who value quality food products.

Rosarita TV Commercial Blindfolded produced for Rosarita was first shown on television on January 7, 2013.