What the Peloton TV commercial - This Is Peloton is about.
Peloton TV Spot, 'This Is Peloton' is an advertisement for Peloton, an American exercise equipment and media company that provides an immersive indoor cycling experience. The TV spot is designed to showcase the unique features and benefits of Peloton, emphasising its inclusive and community-driven approach to fitness.
The ad opens with a woman standing in front of a Peloton bike, saying "This is Peloton." The camera then cuts to a series of everyday people of all ages and fitness levels, all cycling on their Peloton bikes in various locations around their homes. The ad features people of diverse backgrounds, including a couple cycling on a balcony overlooking the city, a parent cycling in a baby's nursery, and a woman cycling in a spacious living room.
The ad highlights the immersive aspect of Peloton, with riders fully engaged in their workouts, sweating and pumped up by the music and virtual instructors on-screen. The TV spot aims to convey a sense of connectedness and community, as riders encourage and motivate each other towards their fitness goals.
The commercial concludes with the same woman from the opening scene, saying "This is Peloton. This is you, unapologetically enjoying a ride you love." The overall message of the ad is that with Peloton, anyone can enjoy an immersive and community-driven exercise experience from the comfort of their own home, no matter their fitness level or background.
In summary, the Peloton TV Spot, 'This Is Peloton' effectively promotes Peloton as a company that provides accessible and engaging fitness solutions for everyone. The ad uses relatable imagery and messaging to create a sense of community and inclusivity, making Peloton an appealing choice for anyone looking for a fun and effective way to stay fit.
Peloton TV commercial - This Is Peloton produced for
Peloton
was first shown on television on June 15, 2016.
Frequently Asked Questions about peloton tv spot, 'this is peloton'
Developed with Stink Studios, 'Peloton. Anyone. Anywhere' is a short film that brings forward the brand's new fitness offerings for all ages, levels and walks of life. In the film, people of all ages, sizes and fitness levels work out wherever they are, be it at their home gyms or in their communities.
Peloton makes a range of home exercise machines and equipment, including bikes and treadmills. It also offers apps that host online fitness classes.
Peloton is often credited with kick-starting the trend of connected fitness: streamed, on-demand home workouts that aim to replicate a traditional studio experience, including live group workouts, the ability to follow a favorite instructor, and a built-in community, but without the stress of scheduling and commuting.
In a road bicycle race, the peloton (from French, originally meaning 'platoon') is the main group or pack of riders. Riders in a group save energy by riding close (drafting or slipstreaming) to (particularly behind) other riders.
The pandemic became a major boon for Peloton's business
Suddenly stuck inside, people turned to at-home fitness and found connection in Peloton's streamed workout classes. The company's share price took off. By May 2020, Peloton reported a 66% increase in sales and a 94% increase in subscribers.
In a road bicycle race, the peloton (from French, originally meaning 'platoon') is the main group or pack of riders. Riders in a group save energy by riding close (drafting or slipstreaming) to (particularly behind) other riders.
Why is a Peloton Bike worth the investment? For some members, it's being able to ride at any time of the day. For others, a Peloton Bike is worth the cost when you have the convenience of a personal trainer right in your basement.
Thanks to well-produced live-streaming and on-demand classes starring self-made celebrity instructors, the Peloton Bike has a devoted following. (And plenty of competition.)
For some members, it's being able to ride at any time of the day. For others, a Peloton Bike is worth the cost when you have the convenience of a personal trainer right in your basement. And for some, it's the expense of multiple fitness classes replaced with one Peloton Membership that makes it worth the money.
Peloton is often credited with kick-starting the trend of connected fitness: streamed, on-demand home workouts that aim to replicate a traditional studio experience, including live group workouts, the ability to follow a favorite instructor, and a built-in community, but without the stress of scheduling and commuting.
But many who bought Peloton bikes at their peak popularity are now returning to gyms and busy schedules, and some are regretting what might be their most expensive pandemic-era purchase. Sites like Facebook, Craigslist and eBay are flooded with posts offering used Peloton bikes, shoes and weights.
For some members, it's being able to ride at any time of the day. For others, a Peloton Bike is worth the cost when you have the convenience of a personal trainer right in your basement. And for some, it's the expense of multiple fitness classes replaced with one Peloton Membership that makes it worth the money.