Lexus is a Japanese luxury vehicle brand that is a division of the Toyota Motor Corporation. The company was founded in 1989 and has since become a worldwide leader in luxury vehicles, offering both h...
In 2013, Lexus unveiled a captivating television spot titled 'More is More' for their luxurious ES model. This iconic commercial quickly captivated viewers with its innovative portrayal of the endless possibilities one can experience with the Lexus ES.
The TV spot opens with a sleek and elegant Lexis ES gliding effortlessly through an urban landscape, instantly catching the attention of passersby. As the camera focuses on the stunning exterior of the vehicle, the narrator's voice fills the air, offering a tantalizing glimpse into the world of indulgence and refinement that awaits.
The commercial then takes viewers on a mesmerizing journey inside the Lexus ES. It showcases the opulent interior, boasting lavish leather seats, exquisite wood trim details, and advanced technology features designed to elevate the driving experience to new heights. The camera gracefully pans across the spacious cabin, highlighting the meticulous craftsmanship and attention to detail that sets the Lexus ES apart.
But the 'More is More' tagline takes on a whole new meaning as the commercial reaches its climax. The TV spot intensifies, unleashing visually stunning scenes that illustrate the limitless possibilities available with the Lexus ES. Viewers witness the vehicle conquering challenging terrains, effortlessly adapting to different driving conditions, and embracing adventures in the most exhilarating way.
As the imagery unfolds, the narrator confidently affirms that with the Lexus ES, more is truly more. More style, more luxury, more thrilling experiences await those who dare to embrace the world of Lexus. The commercial successfully captures the essence of the brand's commitment to innovation, elegance, and the pursuit of perfection.
The 'More is More' TV spot not only showcases the remarkable qualities of the Lexus ES but also invites viewers to imagine a lifestyle that is filled with excitement, comfort, and sophistication. It instills a sense of desire and longing within its audience, creating an emotional connection that lingers long after the commercial ends.
This unforgettable television spot not only propelled the Lexus ES into the hearts and minds of consumers but also solidified the brand's reputation as a leader in the luxury automotive industry. It serves as a testament to Lexus' unwavering dedication to craftsmanship, innovation, and providing a driving experience like no other.
In essence, the 2013 Lexus ES TV spot 'More is More' brilliantly encapsulates the essence of the brand, leaving viewers with the profound understanding that in our pursuit of excellence and fulfillment, sometimes, more truly is more.
2013 Lexus ES TV commercial - More is More produced for Lexus was first shown on television on June 13, 2013.
We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:
Team One is a cutting-edge marketing and advertising agency that is known for its creative and innovative approach to marketing. The company was founded in 1987 and has since then carved out a reputat...