What the Rite Aid Flu Shot TV commercial - Basement Hideout is about.

Title: Rite Aid Flu Shot TV Spot - "Basement Hideout"

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: "In a quiet basement, hidden away from the world, our story begins. Meet Kevin, a quirky and introverted man who finds solace in his secret hideout."

: "Kevin has a knack for uncovering hidden treasures and discovering things that others might overlook."

: "But there's one thing Kevin can't hide from: the flu season."

: "When the flu strikes, even the most adventurous can find themselves feeling trapped and miserable."

: "But Kevin has a plan this year. He's discovered the ultimate secret weapon against the flu."

: "The Rite Aid Flu Shot."

: "At Rite Aid, we believe in empowering you to take control of your health, starting with protecting yourself against the flu."

: "Our expert pharmacists are here to provide trusted advice and administer the flu shot that will help keep you healthy and free to explore the world."

: "With Rite Aid, you can face flu season head-on, without fear. It's time to break free from the basement and embrace a healthier, happier you."

: "Rite Aid. Your partner in wellness."

[The Rite Aid logo appears on the screen with the tagline: "Flu Shots Now Available."]

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Note: The TV spot aims to create a relatable and engaging story about a quirky individual finding the courage to face flu season by getting a flu shot at Rite Aid. It highlights the importance of preventive care and the supportive environment provided by Rite Aid pharmacists while inspiring viewers to take charge of their health.

Rite Aid Flu Shot TV commercial - Basement Hideout produced for Rite Aid was first shown on television on September 10, 2012.