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Nike Vapor Driver TV commercial - Why Change? Feat. Tiger Woods, Charles Barkley
Nike

Nike: A Multinational Sports Apparel CompanyNike, Inc. is a multinational sports apparel and equipment company based in Beaverton, Oregon, United States. The company includes the Nike, Jordan, and Con...

What the Nike Vapor Driver TV commercial - Why Change? Feat. Tiger Woods, Charles Barkley is about.

Nike Vapor Driver TV commercial - Why Change? Feat. Tiger Woods, Charles Barkley

Title: Nike Vapor Driver TV Spot: 'Why Change?' Feat. Tiger Woods and Charles Barkley

Introduction:The Nike Vapor Driver TV spot titled 'Why Change?' features two iconic sports figures, Tiger Woods and Charles Barkley, in an intriguing and light-hearted conversation. The commercial explores the importance of embracing change and using Nike's Vapor Driver to enhance one's game. In this exciting advertisement, Tiger Woods and Charles Barkley engage in a playful banter, captivating viewers and inspiring them to push their limits on the golf course.

Body:

The scene opens with a picturesque golf course backdrop, with Tiger Woods standing at the tee, ready to hit a powerful drive. As he prepares to tee off, Charles Barkley appears on screen, observing with a wry smile.

Tiger Woods, known for his impeccable swing technique, catches Charles Barkley's attention. Barkley, on the other hand, has been famously critiqued for his unconventional and sometimes erratic swing. The contrast between the two golfers sets the stage for an entertaining exchange.

Barkley takes a cheeky approach, questioning why Tiger Woods would even consider changing anything about his already impressive game. He playfully asks, "Why change? You're Tiger Woods!"

Tiger Woods, with a mischievous grin, turns to Barkley, holding the newly launched Nike Vapor Driver. He begins to explain the significance of embracing change and adapting to new technology. Woods highlights how the Vapor Driver is designed to optimize performance, providing more control, distance, and speed.

As Tiger Woods continues to share the benefits of the Nike Vapor Driver, the camera cuts to dynamic shots of him hitting powerful drives down the fairway, effortlessly showcasing the club's capabilities. The intense focus in his eyes, combined with the speed and accuracy of his swing, epitomize his pursuit of perfection.

Amidst the impressive display, Barkley humorously attempts to mimic Woods' swing, with exaggerated gestures, poking fun at his own struggles on the golf course. This playful banter adds a lighthearted touch to the advertisement, making it relatable and enjoyable for viewers.

In a final display of camaraderie, Woods encourages Barkley to give the Nike Vapor Driver a try. Barkley hesitates at first, acknowledging his unconventional swing, but eventually, he agrees, providing a comedic moment as he steps up to the tee.

The commercial concludes with both Woods and Barkley hitting drives with the Nike Vapor Driver. Despite Barkley's unorthodox swing, the club surprises him with improved performance, generating laughter from both athletes and onlookers.

The screen fades to black, leaving viewers with the tagline, "Change your game with Nike Vapor Driver," and the campaign's slogan, "Embrace the Future."

Conclusion:

The Nike Vapor Driver TV spot, 'Why Change?' featuring Tiger Woods and Charles Barkley, delivers a powerful message about the importance of embracing change in sports and everyday life. This light-hearted advertisement showcases the capabilities of the Nike Vapor Driver through the contrasting dynamics between Tiger Woods and Charles Barkley. Ultimately, the commercial inspires viewers to step out of their comfort zones and try new innovations that can enhance their game.

Nike Vapor Driver TV commercial - Why Change? Feat. Tiger Woods, Charles Barkley produced for Nike was first shown on television on February 25, 2015.

Frequently Asked Questions about nike vapor driver tv spot, 'why change?' feat. tiger woods, charles barkley

Nike stuck by Woods after AT&T, Gillette, Buick and Accenture dropped him following a series of public humiliations that started in 2009, including his marital infidelities, a stint in a sex-addiction rehab facility and a reckless driving conviction.

Woods continues to wear Nike apparel with his FootJoy golf shoes. However, that is not stopping his competitors from playing in his signature line with Nike. In the photo above, Scottie Scheffler can be seen wearing Woods' unmistakable shoes. Fans can still shop the entire Tiger Woods collection on the Nike website.

In 1996, that all changed. After Woods won a tournament at Pumpkin Ridge right outside of Portland, Phil Knight and company came ready with an offer they'd been working out for months: a five-year contract worth $40 million.

Why? This week, Tiger Woods will wear FootJoy Premiere Packard golf shoes for the second year in a row at the Masters.

“I have very limited mobility now with the rods and plates and screws that are in my leg,” he says. “I needed something different, something that allowed me to be more stable. That's what I've gone to.”

December 2016 After Nike announced it no longer would make clubs and balls, Woods signed a golf ball endorsement deal with Bridgestone in December 2016 and started using the company's Tour B XS ball.

'I needed something that allowed me to be more stable' “I have very limited mobility now,” Woods said. “Just with the rods and plates and screws that are in my leg, I needed something different, something that allowed me to be more stable. That's what I've gone to.

Tiger Woods lost a slew of endorsement deals in late 2017 after several sexual assault allegations were made against him. Nike stuck by the golfer, though, and he continues to make nearly $20 million a year from their contracts.

Shareholders of Nike, Gatorade and other Tiger Woods sponsors lost a collective $5 to $12 billion in the wake of the scandal involving his extramarital affairs, according to a new study by researchers at the University of California, Davis.

'I needed something that allowed me to be more stable' “I have very limited mobility now,” Woods said. “Just with the rods and plates and screws that are in my leg, I needed something different, something that allowed me to be more stable.

“I have very limited mobility now with the rods and plates and screws that are in my leg,” he says. “I needed something different, something that allowed me to be more stable. That's what I've gone to.”

May 2000 It was May 2000 when Hal Sutton heard that Tiger Woods had changed from a wound Titleist Professional 90 golf ball to Nike's solid-core, urethane-covered Tour Accuracy sphere. Said Sutton, “That can be a very dramatic change in a person's life.” As it turned out, Woods managed just fine with the new ball.

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Agenices

Agenices of the Nike Vapor Driver TV Spot, 'Why Change?' Feat. Tiger Woods, Charles Barkley

Nike Vapor Driver TV commercial - Why Change? Feat. Tiger Woods, Charles Barkley
R/GA

R/GA is a full-service digital agency that was founded in 1977 by Robert Greenberg and Richard Ross. The company has its headquarters in New York City and has a global presence with offices in several...

Nike Vapor Driver TV commercial - Why Change? Feat. Tiger Woods, Charles Barkley
Wieden+Kennedy

Wieden+Kennedy is a globally renowned creative advertising agency with its headquarters in Portland, Oregon. The company was founded in 1982 by two individuals by the name Dan Wieden and David Kennedy...

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