What the Samsung Galaxy S III TV commercial - Unicorn Apocalypse: Countdown is about.

The Samsung Galaxy S III TV spot, 'Unicorn Apocalypse: Countdown' was one of the most memorable and entertaining commercials ever released for a smartphone. The ad was released in 2012, just before the release of the Galaxy S III smartphone, which was Samsung's flagship smartphone at the time.

The ad opens in a dark and mysterious setting with a group of four people working frantically in a control room. They are counting down to what appears to be an impending disaster, and the tension in the room is palpable. Suddenly, the door behind them opens, and a unicorn bursts into the room, revealing that the countdown was for a video game.

The ad then switches to the gameplay of 'Unicorn Apocalypse', a video game where players battle unicorns with chainsaws and flamethrowers. The concept was outrageous, to say the least and the commercial went on to be widely popular.

The ad ended by showing the Samsung Galaxy S III, with the tagline, 'Designed for humans,' indicating that the smartphone was capable of handling even the most outrageous gaming experiences like the ones shown in the ad.

The Unicorn Apocalypse TV Spot was creative, funny, and unexpected. It showcased the Samsung Galaxy S III's capabilities in a fun and fresh way, making it one of the most memorable smartphone ads ever created. It became a viral sensation and even won the Best Ad Campaign award at the 2012 Mobile Marketing Awards.

Samsung Galaxy S III TV commercial - Unicorn Apocalypse: Countdown produced for Samsung Mobile was first shown on television on March 1, 2013.