What the Whole Foods Market TV commercial - Values Matter: Seafood is about.
The Whole Foods Market TV Spot, 'Values Matter: Seafood' centers on the company's values on responsibly sourced seafood. The advertisement features beautiful visuals of the ocean, fishing boats, and marine life. The narrator explains how Whole Foods Market cares about where their seafood comes from and how it's caught. They believe in sustainable fishing practices that ensure the long-term health of our oceans and the communities that depend on them.
Throughout the ad, scenes of fishermen using responsible fishing methods like pole and line fishing, as well as employing other sustainable practices are featured. The narrator reaffirms Whole Foods Market's commitment to only selling seafood that is responsibly sourced and meets their high standards.
The ad also highlights Whole Foods Market's partnership with the Monterey Bay Aquarium Seafood Watch program. Through this program, Whole Foods Market ensures that all their seafood meets high standards for sustainability and is fished or farmed with minimal impact on the environment.
Overall, the Whole Foods Market TV Spot, 'Values Matter: Seafood' effectively showcases the company's commitment to responsible fishing practices and their partnership with the Monterey Bay Aquarium Seafood Watch. It encourages viewers to consider their seafood purchases and make choices that positively impact the ocean and the communities that depend on it.
Whole Foods Market TV commercial - Values Matter: Seafood produced for
Whole Foods Market
was first shown on television on October 26, 2014.
Frequently Asked Questions about whole foods market tv spot, 'values matter: seafood'
All the seafood in our Seafood department is Responsibly Farmed or sustainable wild-caught (that includes frozen and breaded options, appetizers, smoked seafood and seafood dips). If it doesn't meet our standards, we won't sell it. No exceptions.
We source wild-caught salmon from fishermen, not middlemen, all summer long. Our wild-caught Alaska salmon is hand-selected by on-site seafood experts. Fish comes directly from the icy rivers and bays of Alaska right to our stores, often within 48 hours.
Vegan tuna and salmon at Whole Foods
To make realistic vegan tuna and salmon, Kikka uses a proprietary blend of red algae and konjac.
Top 5 salmon suppliers based on Revenue
Top 5 Supplier Names | Revenue | Year Founded |
---|
Iglo Group/Nomad Foods Limited | EUR 628 million | 2006 |
Leroy Seafood Group | NOK 20,427 million | 1899 |
Marine Harvest | EUR 4.1 billion | 1965 |
Thai Union Frozen Products | USD 4.1 billion | 1977 |
Norway
Norway is de the biggest producer and accounts for more than 50% of world salmon production.
Whole foods include fresh fruits and vegetables, whole grains (such as oats, brown rice and barley), nuts, beans, fish, shellfish and eggs. Minimally processed foods are foods that are a little processed, such as frozen produce or whole wheat flour.
Plant-based seafood can be found in the form of tuna, salmon, caviar, scallops, squid, crab and shrimp – all these products have already entered the market. The most common ingredients in these products are soy, seaweed, yeast, legumes and various vegetable oils and starches.
Norway
Norway is de the biggest producer and accounts for more than 50% of world salmon production.
Mowi ASA is the world's leading seafood company, and the world's largest producer of Atlantic salmon.
MOWI is the biggest producer worldwide by volume followed by Cermaq (Table 2). o Among the 5 main global producers, only Cooke is not based in Norway. Table 2. Top 5 global salmon producers' annual revenue, volume, and head-quarters location.
Mowi is still the undisputed largest salmon farmer in the world. With 422,400 tonnes of salmon, the company harvested more than double number two on the list, Lerøy Seafood Group. With the next four, SalMar and Cermaq, the top five consists solely of Norwegian companies.
Protein Foods Group
What foods are in the Protein Foods Group? Protein Foods include all foods made from seafood; meat, poultry, and eggs; beans, peas, and lentils; and nuts, seeds, and soy products. Beans, peas, and lentils are also part of the Vegetable Group.