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Whole Foods Market TV commercial - Values Matter: Seafood
Whole Foods Market

IntroductionWhole Foods Market is an American multinational company that sells natural and organic products. It was founded in 1980 by John Mackey and Renee Lawson Hardy in Austin, Texas. Whole Foods...

What the Whole Foods Market TV commercial - Values Matter: Seafood is about.

Whole Foods Market TV commercial - Values Matter: Seafood

The Whole Foods Market TV Spot, 'Values Matter: Seafood' centers on the company's values on responsibly sourced seafood. The advertisement features beautiful visuals of the ocean, fishing boats, and marine life. The narrator explains how Whole Foods Market cares about where their seafood comes from and how it's caught. They believe in sustainable fishing practices that ensure the long-term health of our oceans and the communities that depend on them.

Throughout the ad, scenes of fishermen using responsible fishing methods like pole and line fishing, as well as employing other sustainable practices are featured. The narrator reaffirms Whole Foods Market's commitment to only selling seafood that is responsibly sourced and meets their high standards.

The ad also highlights Whole Foods Market's partnership with the Monterey Bay Aquarium Seafood Watch program. Through this program, Whole Foods Market ensures that all their seafood meets high standards for sustainability and is fished or farmed with minimal impact on the environment.

Overall, the Whole Foods Market TV Spot, 'Values Matter: Seafood' effectively showcases the company's commitment to responsible fishing practices and their partnership with the Monterey Bay Aquarium Seafood Watch. It encourages viewers to consider their seafood purchases and make choices that positively impact the ocean and the communities that depend on it.

Whole Foods Market TV commercial - Values Matter: Seafood produced for Whole Foods Market was first shown on television on October 26, 2014.

Frequently Asked Questions about whole foods market tv spot, 'values matter: seafood'

All the seafood in our Seafood department is Responsibly Farmed or sustainable wild-caught (that includes frozen and breaded options, appetizers, smoked seafood and seafood dips). If it doesn't meet our standards, we won't sell it. No exceptions.

We source wild-caught salmon from fishermen, not middlemen, all summer long. Our wild-caught Alaska salmon is hand-selected by on-site seafood experts. Fish comes directly from the icy rivers and bays of Alaska right to our stores, often within 48 hours.

Vegan tuna and salmon at Whole Foods To make realistic vegan tuna and salmon, Kikka uses a proprietary blend of red algae and konjac.

Top 5 salmon suppliers based on Revenue

Top 5 Supplier NamesRevenueYear Founded
Iglo Group/Nomad Foods LimitedEUR 628 million2006
Leroy Seafood GroupNOK 20,427 million1899
Marine HarvestEUR 4.1 billion1965
Thai Union Frozen ProductsUSD 4.1 billion1977

Norway Norway is de the biggest producer and accounts for more than 50% of world salmon production.

Whole foods include fresh fruits and vegetables, whole grains (such as oats, brown rice and barley), nuts, beans, fish, shellfish and eggs. Minimally processed foods are foods that are a little processed, such as frozen produce or whole wheat flour.

Plant-based seafood can be found in the form of tuna, salmon, caviar, scallops, squid, crab and shrimp – all these products have already entered the market. The most common ingredients in these products are soy, seaweed, yeast, legumes and various vegetable oils and starches.

Norway Norway is de the biggest producer and accounts for more than 50% of world salmon production.

Mowi ASA is the world's leading seafood company, and the world's largest producer of Atlantic salmon.

MOWI is the biggest producer worldwide by volume followed by Cermaq (Table 2). o Among the 5 main global producers, only Cooke is not based in Norway. Table 2. Top 5 global salmon producers' annual revenue, volume, and head-quarters location.

Mowi is still the undisputed largest salmon farmer in the world. With 422,400 tonnes of salmon, the company harvested more than double number two on the list, Lerøy Seafood Group. With the next four, SalMar and Cermaq, the top five consists solely of Norwegian companies.

Protein Foods Group What foods are in the Protein Foods Group? Protein Foods include all foods made from seafood; meat, poultry, and eggs; beans, peas, and lentils; and nuts, seeds, and soy products. Beans, peas, and lentils are also part of the Vegetable Group.

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Whole Foods Market TV commercial - Values Matter: Seafood
Partners & Spade

Partners & Spade is a creative studio based in New York City that specializes in branding and design. Founded by Andy Spade and Anthony Sperduti, the company has a reputation for creating unique and m...

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