NECTAR Sleep is a rapidly growing company that specializes in producing high-quality mattresses. The company was established with the idea of providing sleepers with a more comfortable, supportive, an...
NECTAR Sleep is a mattress company that has been creating buzz through their various marketing efforts, including their TV commercial 'How Does She Do It: $499 Savings'. This 30-second ad features a busy mom juggling various tasks throughout the day while trying to get the perfect night’s sleep.
The commercial opens with the mom waking up early in the morning, getting her kids ready for school, and rushing out the door to start her busy day. The ad then cuts to her at work, looking stressed and exhausted, and then back home, where she is trying to do laundry, cook dinner, and help her children with homework. Throughout all these scenes, the ad emphasizes that the mom has no time for a good night's sleep, and that this lack of sleep is impacting her ability to function during the day.
In the next scene, the ad introduces NECTAR Sleep as a solution to the mom's sleeping problems. The mom lies down on the NECTAR mattress, and the ad highlights its features, such as its cooling gel design and its five layers of memory foam. The ad then states that the NECTAR mattress is priced at only $499, which the mom finds incredulous.
The commercial ends with the tagline, "Your search for the perfect mattress ends here", and encourages viewers to visit NECTAR Sleep's website to buy the mattress.
Overall, NECTAR Sleep's TV spot is a clever and effective marketing technique that highlights the benefits of their product while empathizing with the busy, stressed lives of potential customers. The ad also makes the mattress seem affordable and attainable, which is sure to appeal to many budget-conscious consumers.
NECTAR Sleep TV commercial - How Does She Do It: $499 Savings produced for NECTAR Sleep was first shown on television on October 12, 2021.
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