What the Plan B One-Step TV commercial - MTV Girl Code: Complicated is about.

Plan B One-Step is an FDA-approved emergency contraception pill that prevents pregnancy when taken within 72 hours after unprotected sex or contraceptive failure. The brand recently released a TV spot featuring a group of young women discussing the complications of modern dating and the importance of having a backup plan.

Titled 'MTV Girl Code: Complicated,' the ad features a diverse cast of women talking candidly about their experiences with dating and relationships. The spot opens with a woman asking, "What do you do when things get complicated?" before cutting to a montage of women struggling with various dating scenarios.

One woman discusses being ghosted after the perfect first date, while another laments about being stuck in the 'friend zone.' Meanwhile, a third woman reveals that she accidentally slept with her ex-boyfriend after a night of drinking and regrets not taking precautions.

The ad then introduces the Plan B One-Step emergency contraceptive pill as a backup plan for those unexpected scenarios. The women discuss how the pill can provide peace of mind and keep them in control of their reproductive health. One woman states, "It's something that's always in my purse just in case something happens."

The TV spot ends with a message encouraging viewers to "have a backup plan" and emphasizing the importance of being prepared for any situation. It's a powerful message that resonates with young women who are taking control of their reproductive health and being proactive about their future.

Overall, the Plan B One-Step TV Spot, 'MTV Girl Code: Complicated' is a thoughtful and relatable ad that speaks to the realities of modern dating. It's a reminder that having a backup plan is always a good idea, especially when it comes to something as important as preventing unintended pregnancy.

Plan B One-Step TV commercial - MTV Girl Code: Complicated produced for Plan B One-Step was first shown on television on July 5, 2016.