Brandless was a disruptive ecommerce company that shook up the consumer packaged goods industry with its innovative business model and approach to branding. Founded in 2017 by Tina Sharkey and Ido Lef...
The Brandless TV spot titled 'PBS: Values, Preferences and Needs' is a thought-provoking advertisement that highlights the company's commitment to creating a more transparent and ethical shopping experience for consumers. The advertisement features a diverse cast of individuals sharing their personal values, preferences, and needs when it comes to shopping for food and household products.
Throughout the ad, Brandless emphasizes their dedication towards providing high-quality goods at affordable prices, all while maintaining a level of transparency that is often lacking in the consumer marketplace. By highlighting the values that their customers hold dear - such as sustainability, health, and honesty - Brandless creates a strong emotional connection with its audience.
In addition to this overarching message, the advertisement also features multiple product shots, showcasing the variety of items that are available at Brandless. From organic mac and cheese to all-natural facial cleansers, the ad highlights the breadth and quality of the company's offerings.
Overall, Brandless' 'PBS: Values, Preferences and Needs' TV spot is a powerful message that encourages consumers to think more deeply about the products that they buy and the values that those products represent. With its focus on transparency, affordability, and ethical production practices, this ad serves as a powerful reminder of the importance of mindful consumption in our modern world.
Brandless TV commercial - PBS: Values, Preferences and Needs produced for Brandless was first shown on television on January 17, 2019.
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