What the Cologuard TV commercial - Great Outdoors is about.

Title: Cologuard TV Spot, 'Great Outdoors'

Synopsis:In the captivating Cologuard TV spot titled "Great Outdoors," we journey alongside an adventurous protagonist as they embrace the beauty of nature while empowering viewers to take control of their health. This commercial showcases the importance of early detection in preventing colorectal cancer, using a mix of stunning outdoor visuals and a heartfelt message.

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The commercial opens to a breathtaking landscape, with lush green mountains engulfed in mist as the morning sun begins to peek through. A hiker equipped with backpack and hiking gear stands at the trailhead and gazes out at the vast expanse before them. The sense of adventure is palpable in the air.

As the hiker starts their trek through the wilderness, a soothing voiceover joins the scene, guiding us through their journey. The voiceover introduces the viewer to Cologuard, a noninvasive at-home screening for colorectal cancer. It emphasizes the importance of early detection and the peace of mind that comes with taking control of one's health.

The camera showcases the hiker's steady strides along the meandering path, highlighting the symbiotic relationship between the grandeur of nature and the human spirit. With each step, the hiker becomes a metaphor for the proactive individual, determined to conquer new heights.

Against the backdrop of a serene lake surrounded by towering trees, the hiker receives a reassuring text notification on their phone, indicating their Cologuard test results are available. The hiker, now depicted as confident and empowered, checks their device to discover that their results are clear.

A wave of relief washes over the hiker's face, mirroring the emotions of viewers. The voiceover reminds us that by using Cologuard, we can catch colorectal cancer early, when it is more treatable. The message beautifully ties together the triumph of conquering nature's challenges and the importance of conquering health obstacles through early detection.

The commercial concludes with the hiker basking in the glory of a mountaintop vista, arms raised victoriously. The voiceover leaves us with a final thought: "With Cologuard, you can continue exploring the great outdoors."

The spot ends with the Cologuard logo and a call to action, encouraging viewers to take control of their health by scheduling a Cologuard test.

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The Cologuard TV spot, "Great Outdoors," is an awe-inspiring advertisement that skillfully merges the beauty of nature and the importance of proactive health measures. Through its stunning visuals and compelling narrative, viewers are inspired to embark on their own journey of well-being, making the most of life's adventures while safeguarding their health with Cologuard.

Cologuard TV commercial - Great Outdoors produced for Cologuard was first shown on television on January 2, 2022.