Sign up to track 216 nationally aired TV ad campaigns for The Kroger Company. In the past 30 days, The Kroger Company has had 622 airings and earned an airing rank of #1,148 with a spend ranking of #1,141 as compared to all other advertisers.

Hornet, the New York production company working with Kroger's ad agencies, recruited the noted animator and director César Pelizer to create their look. (Pelizer was also behind Kroger's. “The idea was to represent everyday people.

A deep dive into the social media habits and performance of Kroger

The History of Kroger Our story began in 1883 when Barney Kroger invested his life savings of $372 to open a single grocery store at 66 Pearl Street in downtown Cincinnati. He had a simple motto: “Be particular. Never sell anything you would not want yourself.”

Founded by Bernard Kroger in 1883 in Cincinnati, Ohio, as a single grocery store, it has come a long way since then and now operates a diverse range of retail establishments, encompassing supermarkets, fuel centers, pharmacies, and convenience stores.

The Kroger Company is the United States' largest supermarket operator by revenue and fifth-largest general retailer. The company is one of the largest American-owned private employers in the United States. Kroger is ranked #17 on the Fortune 500 rankings of the largest United States corporations by total revenue.

Selling its own product instead of a name-brand version helps Kroger in a few ways. Cutting out the middle man means the company can sell product at lower prices, drawing in more customers. It also helps Kroger differentiate from competitors like Safeway.

Kroger is the only major U.S. supermarket company to operate an economical three-tier distribution system. Kroger also operates 35 food production or manufacturing facilities producing high quality private-label products that provide value for customers and enhanced margins for Kroger.

At the same time, the report revealed a few fascinating facts about the company as a whole:

• Kroger produces about 40% of the corporate brand units sold in its stores.
• The retailer is the largest florist in the world.
• In 2014, Kroger paid over $1.6 billion to shareholders through dividends and stock buybacks.

As the nation's largest grocer with nearly 2,800 stores in 35 states operating under 28 different names, we meet our customers' changing needs by making fresh food accessible to all.

Kroger is the only major U.S. supermarket company to operate an economical three-tier distribution system. Kroger also operates 35 food production or manufacturing facilities producing high quality private-label products that provide value for customers and enhanced margins for Kroger.

Kroger's Zero Hunger | Zero Waste commitments aim to drive positive impacts for people and our planet by increasing access to fresh, affordable food; responsibly stewarding natural resources by reducing emissions, waste and food waste; and building more sustainable, equitable and resilient food, health and consumer ...