ALDI has launched its 2023 brand campaign 'Shop ALDI First', via BMF, with a clever new campaign spot showing a woman in the rain, in a grocery store agonizing over ending her relationship with the rainy grocery store.

billionaire Albrecht family Topline. Aldi - the no-frills German grocery store chain owned by the notoriously mum billionaire Albrecht family - is buying 400 Winn-Dixie and Harveys grocery stores located in the American South as part of a larger plan to expand its U.S. reach.

In 1961, the Albrecht Family founded the world's first discount grocery store in Germany. 16 years later in 1976, we opened our first ALDI store in Iowa.

What makes ALDI different? At our core, we are different by design. We are private-label trailblazers, and our company is built on these basic principles: simplicity matters, we sell the best food at low prices, and everything we do is purposefully designed to save people money.

ALDI promises its customers quality products for the best price. Our understanding of product quality includes consumer safety, health and well-being and product sustainability. We want to enable consumers to make informed choices.

Aldi has its origins in a small store set up by Anna Albrecht in Germany in 1913. After WWII, she gave the store to her sons who turned it into a chain and then split it into two companies. Aldi now has more than 12,000 stores and is growing rapidly in the US.

In 1962, they introduced the name Aldi - short for Albrecht-Diskont, which translates into English as "Albrecht Discount". Aldi Nord and Aldi Süd have been financially and legally separate since 1966. The individual groups were originally owned and managed jointly by the brothers.

ALDI History In 1961, the Albrecht Family founded the world's first discount grocery store in Germany.

Internationally, Aldi Nord operates in Belgium, Denmark, France, Luxembourg, Poland, Portugal and Spain, while Aldi Süd operates in Australia, Austria, China, Hungary, Ireland, Italy, Slovenia, Switzerland, United Kingdom and United States. Only in Austria and Slovenia Aldi operates the stores under the Hofer brand.

Aldi's edge in both base prices and elements of store experience, better ability to deliver on assortment relevance - along with superior natural/organic variety – gives them a stronger offering on what matters most to grocery shoppers.

Aldi doesn't carry much in the way of name brands. More than 90% of the items the company sells are Aldi-exclusive. The company says this allows it to provide the same quality goods without the hidden costs of national brands like marketing and advertising.

Our Core Purpose We provide value and quality to our customers by being fair and efficient in all we do.