What the 2013 Hyundai Santa Fe TV commercial - Dont Tell Mom/Dad is about.

In 2013, Hyundai released a TV spot for their all-new Santa Fe model, titled 'Don't Tell Mom/Dad.' This cheeky and adventurous commercial took viewers on an exciting journey and showcased the Santa Fe's capabilities in a fun and memorable way.

The commercial begins with a teenage girl named Emily, eagerly waiting for her friends to arrive so they can embark on a weekend adventure. As her friends pull up in their brand-new Hyundai Santa Fe, they convince her to ditch her plans and join them for an unforgettable road trip. Emily is hesitant at first, knowing her parents would never allow her to go on such a spontaneous adventure.

The friends hatch a mischievous plan - they cover up their tracks by replicating Emily's room and creating a voice-activated dummy to imitate her responses. Through a series of humorous scenes, they manage to fool Emily's parents into thinking she's home for the weekend, while she's actually out having the time of her life with her friends.

As the commercial progresses, viewers are treated to stunning vistas as the friends drive through scenic landscapes. The Santa Fe impresses with its powerful engine, responsive handling, and spacious interior - providing the perfect backdrop for their adventure. From cruising along open highways to navigating off-road trails, the Santa Fe effortlessly tackles every challenge thrown its way.

Throughout the commercial, the Santa Fe showcases its advanced safety features, including blind-spot monitoring, forward collision warning, and rearview camera - highlighting Hyundai's commitment to providing a safe and enjoyable driving experience for all passengers.

As the adventure comes to a close, Emily's friends return her home, arriving just in time to wrap up their elaborate charade. Emily's parents are none the wiser, believing their daughter stayed at home all weekend. With a mischievous wink and a shared secret, Emily bids her friends farewell, knowing that this will be a memory cherished forever.

The 'Don't Tell Mom/Dad' TV spot for the 2013 Hyundai Santa Fe stands out for its playful and engaging storyline. It cleverly showcases the Santa Fe's features while tapping into the desire for adventure and freedom. This commercial reminds viewers that the Santa Fe isn't just a car, but a vehicle that can create lasting memories and enable unforgettable experiences.

2013 Hyundai Santa Fe TV commercial - Dont Tell Mom/Dad produced for Hyundai was first shown on television on October 10, 2012.