Smile Direct Club is a company that strives to make high-quality, affordable dental care accessible to everyone. Founded in 2014, the company has quickly become one of the most popular and fastest-gro...
Title: Childhood Braces: Smile Direct Club TV Spot
Introduction:In a heartwarming television spot, Smile Direct Club takes us on a nostalgic journey, reminding us of the all-too-familiar memories of childhood braces. The ad not only evokes a sense of empathy but also provides a glimpse into the revolutionary approach of Smile Direct Club in transforming the orthodontic industry. Let's dive into the details of this memorable TV spot.
Scene 1: A Typical Childhood SettingThe ad begins by showcasing a bustling suburban neighborhood, with children immersed in their favorite neighborhood activities. Riding bicycles, playing catch, and engaging in friendly games, they depict the vibrant energy of childhood.
Scene 2: A Young Girl's ExperienceWe are introduced to Anna, a happy young girl who's navigating the everyday adventures of being a child. As she smiles at her friends, we notice she's wearing traditional metal braces, which are prominently displayed.
Scene 3: The Challenges of Traditional BracesThe TV spot then delves into the struggles Anna faces due to her metal braces. It portrays moments of social discomfort, such as Anna hesitating to laugh or cover her mouth while speaking. The aim is to highlight the psychological impact that traditional braces can have on a child's self-esteem.
Scene 4: Enter Smile Direct ClubAs the ambiance shifts, we witness Anna's transformation into an older, more confident version of herself. This marks the turning point of the ad, where Smile Direct Club's solution is introduced.
Scene 5: The Revolutionary SolutionWith an upbeat tune playing in the background, the TV spot now showcases Anna wearing invisible aligners, a mainstay of the Smile Direct Club treatment. As she smiles radiantly without the burden of visible metal braces, her joy is infectious.
Scene 6: Empowering SmilesThe commercial now transitions to a montage of children of various ages, each one wearing invisible aligners from Smile Direct Club. Smiling freely, they convey the company's message of providing a convenient, discreet, and affordable solution to the challenges traditionally associated with braces.
Scene 7: A Nod to Modern ConvenienceTo emphasize the convenience of Smile Direct Club, the commercial displays a quick shot of Anna effortlessly popping out her aligners before indulging in a favorite treat. This serves as a reminder that Smile Direct Club allows for the freedom to eat and drink without restrictions.
Scene 8: Call-to-ActionFinally, the TV spot concludes with a strong call-to-action encouraging viewers to visit Smile Direct Club's
Smile Direct Club TV commercial - Childhood Braces produced for Smile Direct Club was first shown on television on January 18, 2018.
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