OverviewAvon is an American-British multinational company that specializes in cosmetics, skincare, perfume, and personal care products. The company was founded in 1886 by David H. McConnell, and it is...
Avon is one of the most recognized and well-respected beauty brands worldwide, known for its high-quality skincare products and makeup lines that cater to women of all ages. In their latest Television spot, titled 'Knowing What Women Want,' Avon sends a message of empowerment to women everywhere by highlighting their ability to understand the needs and desires of their female customers.
The TV spot features women of all ages, backgrounds, and occupations, ranging from busy moms to career-oriented professionals, discussing their daily struggles, insecurities, and beauty goals. The women express their concerns over not knowing what their skin needs and feeling overwhelmed by the many beauty products available in the market. At this point, a voice-over states that "Avon knows what women need and want."
The TV spot then showcases Avon's range of skincare products, such as its Anew line, which promises to address various skin concerns, including fine lines, wrinkles, uneven skin tone, and hydration. The product line includes products such as Anew Protinol, Anew Ultimate, and Anew Hydra Fusion, specifically designed to cater to each woman's unique needs.
Besides the focus on skincare, the TV spot also highlights Avon's makeup line, showcasing various shades and textures of lipsticks, eyeshadows, and mascaras, perfect for any occasion, from a casual day at work to a special night out.
In conclusion, Avon's 'Knowing What Women Want' TV spot is empowering and inspiring, highlighting the brand's commitment to offering high-quality beauty products that cater to women's specific needs and desires. It shows women that they are understood and appreciated, and their concerns and desires are taken seriously. It is a reminder that women can conquer anything they set their minds to and look and feel beautiful while doing it.
Avon TV commercial - Knowing What Women Want produced for Avon was first shown on television on January 14, 2013.
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