“Maybe she's born with it. Maybe it's Maybelline.” It's iconic. It makes me think of those glossy advertisements on the busy streets of New York City where some glamorous woman stares straight down the lens as she confidently utters those famous words.

Maybelline New York is the number one global cosmetics brand and is available in over 129 countries worldwide. Offering more than 200 products, Maybelline New York combines technologically advanced formulas with on-trend expertise to create accessible cosmetics with a cool, urban edge and a spirited style.

A Legendary Tagline Uniting Women Everywhere “Because We're Worth It” has since become symbolic with empowering women of all ages and backgrounds to believe in their beauty and sense of worth.

Target Market of Maybelline Maybelline is one of the most popular brands all over the world and its target market is focused purely on women aged between 15 to 45 which includes women from all backgrounds. Lately, the brand has become more contemporary for women of all races.

The Maybelline Company was founded in Chicago by pharmacist Thomas Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called Lash-Brow-Ine.

Target Audience: Maybelline has identified its target audience as women aged between 18-35 years old. The brand targets women who are fashion-conscious, love experimenting with new trends and are tech-savvy.

We believe that every single person has the power to move the world and that human beings are the true drivers of progress. We create beauty for and around people, as we help to build our shared future.

Since its creation, “Because you are worth it” has been translated into 40 languages. It has become an activist slogan that unites women around the world, encouraging them to fearlessly embrace their ambitions and believe in their self-worth every day.

Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns. Target audience may be dictated by age, gender, income, location, interests or a myriad of other factors.

Maybelline has established the highest consumer-friendly relationship with its reliable cosmetics. It creates a unique advertising strategy that keeps its customers interested by providing them with new and innovative products to stand out from the competition.

By combining technologically advanced formulations with on-trend expertise and New York edge, Maybelline New York's mission is to offer innovative, accessible and effortless cosmetics for every woman.

Target Audience: Maybelline has identified its target audience as women aged between 18-35 years old. The brand targets women who are fashion-conscious, love experimenting with new trends and are tech-savvy.