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eFax TV commercial - Not the 80s Anymore
eFax

eFax is a leading online fax service that has revolutionized the way businesses handle their faxing needs. In today's digital era, where email and instant messaging dominate communication, eFax has se...

What the eFax TV commercial - Not the 80s Anymore is about.

eFax TV commercial - Not the 80s Anymore

Title: eFax TV Spot - "Not the '80s Anymore"

Introduction:In this dynamic and nostalgic eFax TV spot, titled "Not the '80s Anymore," viewers are transported back to the iconic era of big hair, neon colors, and boomboxes. While paying homage to the cultural vibrancy of the '80s, the advertisement cleverly highlights the inefficiency of outdated fax machines and introduces eFax as the modern solution for digitizing faxing needs. Join us as we explore this entertaining and relatable TV spot, which humorously contrasts the past with the present.

Description:The commercial opens with a vibrant, retro scene set in an office straight out of the '80s. The room is adorned with outdated technology such as bulky fax machines, dot matrix printers, and cassette players. The energetic soundtrack of the era fills the air as colleagues dressed in colorful attire hustle around the office.

As the camera pans across the scene, we see frustrated employees struggling with the cumbersome fax machines, feeding piles of paper into the noisy contraptions. The comical nature of the situation becomes evident as the machines jam, causing papers to fly all over the room in a chaotic frenzy.

Meanwhile, a voice-over narrates, "Remember the '80s? Big hair, shoulder pads, and oh, the glory of the fax machine." The juxtaposition of the nostalgic elements with the frustration of outdated technology adds a humorous touch.

As the scene transitions with a dissolve effect, the video jumps to the present day. A sleek and modern office replaces the chaos of the '80s setting. Employees now effortlessly send and receive digital faxes using eFax, demonstrating the simplicity and time-saving benefits of the service. The voice-over continues, "Thankfully, it's not the '80s anymore. Say goodbye to the clunky machines."

The commercial concludes with a tagline displaying the eFax logo and a call-to-action encouraging viewers to sign up for their free trial. The final voice-over emphasizes the ease and convenience of eFax, stating, "eFax: the modern, efficient way to send faxes in the 21st century."

Relevance and Impact:The eFax TV spot, "Not the '80s Anymore," cleverly capitalizes on nostalgia while highlighting the drawbacks of outdated technology. By contrasting the struggles of using traditional fax machines with the seamless efficiency of eFax, the advertisement showcases the advantages of embracing modern advancements.

The commercial successfully resonates with both a wide audience and individuals who have lived through the '80s, as it taps into a shared cultural experience. It captures attention with its lively visuals and humorous situations while effectively conveying the benefits of eFax in a relatable and memorable way.

Conclusion:The eFax TV spot, "Not the '80s Anymore," combines nostalgia, humor, and a clever juxtaposition of technological eras to highlight the advantages of their digital faxing service. By showcasing the inefficiency of outdated fax machines and emphasizing the simplicity of eFax in a visually captivating manner, the advertisement effectively positions eFax as the modern solution for all faxing needs. So bid farewell to the '80s and embrace the ease of eFax in the 21st century.

eFax TV commercial - Not the 80s Anymore produced for eFax was first shown on television on September 9, 2014.

Frequently Asked Questions about efax tv spot, 'not the '80s anymore'

Here are some modern fax machine alternatives.

  • PandaDoc Online Fax. PandaDoc Online Fax is a digital solution that allows individuals and businesses to send documents for free without registering for a fax number.
  • eFax.
  • HelloFax.
  • FaxZero.
  • RingCentral Fax.
  • MyFax.

By the 1980s, fax machines were widespread and had become an essential tool for businesses worldwide. Newer technologies may have come along but faxing continues to be used in many industries today, particularly in medical and legal settings.

But as digital technology and broadband services have developed, the fax machine has been overtaken by email and document sharing software that offer the same or better functionality. This is why we consulted on changing the rules that required telecoms firms to provide fax services.

Believe it or not, fax machines are still popular and a staple office product in 2023. These machines scan your document and message, then send it to a receiver in print form. Society hasn't labelled these machines as “relics of the past” since they constantly prove themselves useful.

Fax machines were ubiquitous in offices in the 1980s and 1990s, but have gradually been rendered obsolete by Internet-based technologies such as email and the World Wide Web. They remain particularly popular in medical administration and law enforcement.

When you need a signature on paper nothing gets it done quicker then fax. Security is a major reason why fax is still used today they can't carry malware, they can't carry viruses. The event of error correction mode means faxes can be legally binding! That means business documents have validity when faxed.

Why did my fax fail? Faxes can fail for a variety of reasons, such as sending to a non-working or non-fax number, a recipient listing their number on the National Do Not Call List, a recipient line being continually busy or out of paper, or if there is noise or interference on the line.

Fax machines were ubiquitous in offices in the 1980s and 1990s, but have gradually been rendered obsolete by Internet-based technologies such as email and the World Wide Web. They remain particularly popular in medical administration and law enforcement.

2025 could be a landmark year for the demise of what was historically one of our most effective forms of communication – the fax machine. The fax was the go-to method of delivering documents during the peak of its popularity in the 20 years or so between the 1970s and 1990s, but its use dates back long before that.

"A lot of people especially by the late 1990s were computer literate and had computers that were hooked up to networks in their offices and homes. "And once you had easy to use emails or email systems it was easier to email than it was to fax. This was a gradual change starting in the early 1990s."

2025 could be a landmark year for the demise of what was historically one of our most effective forms of communication – the fax machine. The fax was the go-to method of delivering documents during the peak of its popularity in the 20 years or so between the 1970s and 1990s, but its use dates back long before that.

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Actors

Actors who starred in eFax TV Spot, 'Not the '80s Anymore'

Andrew Olsen photo
Circus-Szalewski photo
Greg L. Glass photo
Tim Phelan photo
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