What the Amazon TV commercial - Precios bajos is about.

The Amazon TV Spot "Precios Bajos" (Low Prices) is a powerful advertisement aimed at highlighting the company's commitment to offering its customers the best deals and prices, particularly in the Latino community. The commercial begins with a group of people gathering around a traditional Mexican market, where they are surprised by Amazon's caravan, which invites them to check out its products at low prices.

The advertisement cleverly features a series of Latina women and men from different backgrounds speaking to the camera about their shopping habits, urging other members of the community to switch to Amazon. Each character has a unique story to tell, ranging from being able to buy more for their family to saving money to spend on other things. One woman even comments that with Amazon, she gets the same products for half the price of what she used to pay at her local market.

Overall, the "Precios Bajos" TV spot effectively showcases Amazon's commitment to providing value for its customers, while also highlighting the diverse Latino community. The inclusion of authentic voices and faces serves to reinforce the message of inclusivity and accessibility, making the commercial highly effective and memorable.

Amazon TV commercial - Precios bajos produced for Amazon was first shown on television on February 1, 2021.