Jim Beam is a company that specializes in the production of various types of bourbon whiskey. Founded in 1795 by Jacob Beam, the company has since become a household name within the beverage industry,...
The Jim Beam TV Spot, 'Baseball Tradition: Throw It Back' features Baseball player Bartolo Colón in a humorous and memorable advertisement campaign. The ad begins with Colón catching a baseball in the outfield, mirroring a common occurrence in baseball games as fans toss back home run balls hit by the opposing team. The ball he catches though, is not a home run ball but a Jim Beam Kentucky Straight Bourbon Whiskey.
Colón is in shock as he realizes what he's caught but quickly remembers the baseball tradition of throwing the ball back. He proceeds to throw the whiskey bottle back into the stands, causing commotion and delight among the fans.
The ad cleverly brings together two classic American pastimes - baseball and whiskey - in a way that's sure to resonate with viewers. Bartolo Colón's expression of surprise at catching a whiskey bottle instead of a baseball adds a humorous edge to the commercial, which makes the ad all the more memorable.
The message of the advertisement is clear: Jim Beam is a tradition that brings people together. Just like the tradition of throwing back home run balls, sharing a bottle of Jim Beam with friends and family is a tradition that has been going on for generations.
Overall, the Jim Beam TV Spot, 'Baseball Tradition: Throw It Back' is a creative and humorous campaign that aligns the brand with classic American traditions. Bartolo Colón's appearance in the ad is sure to make it memorable.
Jim Beam TV commercial - Baseball Tradition: Throw It Back produced for Jim Beam was first shown on television on April 26, 2021.
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