Crayola is a well-known American manufacturing company that specializes in producing art supplies, particularly crayons. The company was originally founded in 1885 by Edwin Binney and C. Harold Smith...
The Crayola Ultra-Clean Markers TV spot titled 'Classroom' is a creative advertisement promoting the brand's innovative product that addresses the messiness of art and coloring by providing a solution for every parent's concern - the post-activity clean-up.
The ad opens with children in a classroom busily working on their assignments with Crayola Ultra-Clean Markers. It then showcases the messy aftermath of art class, with tables, chairs, and even the kids themselves covered in paint and marker stains. The teacher looks on worriedly, unsure how to approach the mess before them.
The ad then pivots by introducing the Crayola Ultra-Clean Markers, a teacher's and parent's dream come true. The markers are ultra-clean washable, which means they easily wash off skin, clothes, and surfaces with just a little bit of water and soap. The children can easily clean up after themselves, and the classroom is sparkling clean in no time.
The ad further highlights the markers' superior features by showing the parents and teachers happily using them in a variety of situations without any worries about stains or mess. The ad ends with the voice-over announcing, "Crayola Ultra-Clean Markers, designed for mess-free creativity".
The TV spot is a clever and effective showcase of Crayola's innovative new product and communicates the brand's commitment to making art and coloring enjoyable and mess-free for both parents and children. It's a brilliant advertisement that effectively addresses the main concerns of parents while capturing the imagination of children and further promotes Crayola as a trusted and reliable brand.
Crayola Ultra-Clean Markers TV commercial - Classroom produced for Crayola was first shown on television on January 5, 2014.
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