IntroductionBarbasol is an American brand of shaving cream that was founded in 1919 by Frank Shields. It is headquartered in Dublin, Ohio and is a subsidiary of Perio Inc. Acquisitions and ExpansionIn...
The Barbasol TV Spot, 'Clean Slate', is a commercial that showcases the transformative power of the Barbasol shaving cream. The spot opens with a man who appears to be struggling with a few personal demons. Although the viewer knows nothing about the man's background, it's clear that he's carrying some sort of emotional baggage. As the man begins his morning shaving routine, he applies Barbasol shaving cream to his face.
The camera then switches to a close-up of the razor as it glides smoothly across the man's face, removing the shaving cream layer by layer. As the man completes his final strokes, he looks up and appears to have been reborn. The previously unkempt and troubled man has been replaced by a clean, fresh-faced individual with a newfound sense of confidence.
The Barbasol TV Spot, 'Clean Slate' doesn't rely on complicated camera angles or over-the-top special effects to sell its message. Instead, the commercial relies on simplicity and relatability. Every viewer has likely experienced the feeling of wanting to start anew or wipe the slate clean. Whether it's a fresh start after a breakup or a new job opportunity, the Barbasol TV Spot appeals to anyone who has wanted a second chance.
Overall, the Barbasol TV Spot, 'Clean Slate' is a successful example of how a simple idea can be transformed into a powerful message. The ad serves as a reminder that sometimes the smallest things in life, like a clean shave, can have the biggest impact on our confidence and emotional state.
Barbasol TV commercial - Clean Slate produced for Barbasol was first shown on television on March 6, 2023.
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