Cortizone 10 is an American company specializing in manufacturing and distributing over-the-counter medications for skin inflammation and irritation. The company was founded in 1951 and is headquarter...
Cortizone 10, a popular cream used to relieve itchiness, launched a new television spot titled "Pica pica rasco," which means "itchy itchy scratch" in Spanish. The commercial mainly targets Hispanic consumers who often suffer from itchy skin due to various skin conditions, including eczema, rashes, and insect bites.
The TV spot features a catchy tune that showcases the frustration and discomfort of dealing with itchy skin, with people of all ages scratching different parts of their body. The commercial then introduces Cortizone 10, a quick and effective solution to relieve itchiness.
While the commercial uses humor to capture the viewer's attention, it also provides relevant information about the product. It highlights the various benefits of using Cortizone 10 to eliminate the temptation to scratch the itchy area and prevent further damage. Moreover, the product is safe and can be used by both adults and children.
In conclusion, Cortizone 10's "Pica pica rasco" commercial resonates with the Hispanic demographic that suffers from the discomfort of itchy skin. With its catchy tune and humorous elements, it effectively communicates its message while standing out from other commercials in the same category.
Cortizone 10 TV commercial - Pica pica rasco produced for Cortizone 10 was first shown on television on April 19, 2021.
We analyzed TV commercials placed on popular platforms and found the most relevant videos for you: