Consumers between 18 and 24 drank 44 gallons of soft drinks, but they drank only 17.2 gallons of milk. Throughout the “got milk?” campaign, Goodby and Manning had hoped that their advertising would appeal to younger audiences and increase their milk consumption.

It was started because milk consumption in general started going down, so milk producers in California decided that instead of advertising against each other for a larger piece of a smaller pie, they should invest in a campaign that promotes milk drinking in general, which will lead to the whole market getting bigger ...

Milk, then, symbolises abundance, nourishment, and motherhood, because of its properties as a food for very small children before they can 'eat' anything else. Because of these feminine connotations, milk is a lunar symbol, because both milk and the moon are associated with femininity and the female body.

Enter "Got Milk?" their most famous ad campaign, which set out to do something as elusive as it was ambitious - to make milk cool. "Got Milk?" is one of the most successful advertising campaigns in American history. It was smart.

The Game-Changing Strategy The "Got Milk?" marketing campaign connected with consumers' everyday experiences. This deprivation strategy reminded consumers about the anxiety and disappointment that came when milk wasn't available at crucial moments.

1. : a whitish liquid secreted by the mammary glands of female mammals as food for their young. especially : cow's milk used as food by human beings. 2. : a liquid (as the juice of a coconut) like milk.

Milk, long seen as the epitome of purity and wholesomeness, is often used by artists to highlight our human barbarity - from the way it is farmed, to the many depraved or implicitly violent things it has come to symbolize.

Milk marketing through the dairy value chain takes place in many ways. The term 'dairy value chain' refers to the stages through which milk and dairy products pass from the farmer to the consumer. Milk markets are often categorised into two main types, informal and formal.

Lots of people do drink milk, yet there are some people that do not drink milk. Milk companies advertise milk so that more people will drink milk and receive its healthy benefits. Milk companies are rich, they are not afraid of spending a “small” sum of money advertising something that will cause them to be richer.

It's bottled water. Can you believe it!? Bottled water, of all things! It's obvious that people are not filling their cereal bowls with bottled water, but what is apparent is that people are choosing bottled water over milk.

Though Got Milk? is widely considered to be one of the greatest ad campaigns of all time, it didn't actually have much impact on consumer behavior. In the years since the campaign began, milk consumption has further declined to just .

Milk is the normal mammary secretion derived from complete milking of healthy milch animal without either addition thereto or extraction therefrom unless otherwise provided in these Regulations. It shall be free from colostrum.