When a young New York copywriter, Ilon Specht, first created the phrase it ran as 'Because I'm Worth It', and was intended to reflect the women's rights movement of the period.

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“Because You're Worth It” has given encouragement and reassurance to communities that have been historically ignored by the beauty industry. L'Oréal Paris has commissioned a diverse group of women to represent their brand and this slogan in the hopes of empowering women all over the world to recognize their value.

In conclusion, Eva Longoria's presence in the new L'Oreal commercial adds a touch of elegance and authenticity to the brand's message.

L'Oréal Paris' signature slogan “Because you're worth it” has become synonymous with the brand and its female-first approach to beauty and cosmetics; as far as iconic catchphrases go, it is nearly unrivalled.

At L'Oréal, our six values are at the heart of everything. Passion, Innovation, Entrepreneurial Spirit, Open-mindedness, Quest for Excellence and Responsibility are our guidelines. They are shared by our people everywhere.

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The world's leading cosmetics brand, L'Oréal Paris makes the best of luxury beauty, accessible on all continents.

As the biggest beauty brand in the world, L'Oréal Paris has an unparalleled commitment to technology, research innovation and providing groundbreaking, high-quality products for women, men, and children of all ages and ethnicities.

Kendall Jenner Dinobatkan jadi Global Brand Ambassador Terbaru L'Oreal Paris. Fimela.com, Jakarta Kendall Jenner dinobatkan sebagai global brand ambassador merek kecantikan L'Oreal Paris. Ia akan berperan sebagai juru bicara merek serta penghubung ke audiens yang lebih muda.

L'Oreal Paris is breaking barriers and making history by featuring a hijab-wearing woman in a hair campaign. British beauty blogger Amena Khan donned a pale pink headscarf while standing in front of a bright pink background in the haircare ad.