What the Transamerica TV commercial - Here and Here is about.

Transamerica TV Spot, 'Here and Here', is a captivating commercial that showcases the importance of financial planning for the future. The ad opens with a young girl and her mother playing in a park on a sunny day. The mother tells her daughter that she is doing this for her future, while the girl is a little confused as to what that means.

The scene then shifts to the same girl, now an adult, sitting at a desk in a modern urban office, surrounded by paperwork. The viewer hears the voice-over; "the future seems a long way off... but it's never too early to plan". The camera then zooms out to show that the woman is sitting in the same park where she used to play as a child, now as an adult, having a picnic with her own child.

The TV spot utilized a creative and captivating storytelling approach, visually conveying the message that financial planning for the future is a crucial strategy that everyone should do as early as possible. It gently implies that Transamerica understands this message, and it is a trusted partner who can help customers achieve their financial goals for the future.

The ad demonstrates the company's reputation as a reliable provider of financial services that offer expertise and support for individuals and families' financial planning. Overall, the TV Spot effectively communicates Transamerica's message of preparation and emphasizes the importance of long-term financial planning for all.

Transamerica TV commercial - Here and Here produced for Transamerica was first shown on television on October 10, 2018.