IntroductionBarbasol is an American brand of shaving cream that was founded in 1919 by Frank Shields. It is headquartered in Dublin, Ohio and is a subsidiary of Perio Inc. Acquisitions and ExpansionIn...
Barbasol and Pure Silk have partnered up to bring a new TV spot with professional golfer Gerina Piller. The commercial, titled "Competition," features Piller on the golf course, showcasing her skills while promoting the two shaving brands.
The ad commences with Gerina Piller, standing on the golf course, preparing to take her shot. She addresses the ball, takes a deep breath, and strikes it with precision and power. Meanwhile, a voice-over commentary highlights the competition Piller faces on the golf course and how she excels in the game.
The voice-over suggests that just like how Piller is always competing to be at her best on the golf course, men and women also compete every day to get a smooth and clean shave. This is where Barbasol and Pure Silk come into play, presenting their shaving products as the go-to choices for individuals seeking a smooth and pleasant shaving experience.
As Gerina Piller continues to play on the golf course, the ad displays logos of Barbasol and Pure Silk and their featured products. The video closes with Piller finishing her shot as the voice-over concludes that both Barbasol and Pure Silk are the perfect solutions for anyone who wants a smooth and comfortable shaving experience.
Overall, this TV spot for Barbasol and Pure Silk featuring Gerina Piller demonstrates how the two companies aim to provide their customers with quality shaving products that make them feel confident and competitive in their daily routines.
Barbasol + Pure Silk TV commercial - Competition produced for Barbasol was first shown on television on April 28, 2017.
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