Express television commercial 2018 - Meet the Express NBA Game Changers

What the Express TV commercial - Meet the Express NBA Game Changers is about.

The Express TV Spot, 'Meet the Express NBA Game Changers' featuring John Collins and a song by Diplo, is a thrilling advertisement that showcases the brand's association with the NBA and the sport's hottest upcoming stars. The advertisement opens with an aerial shot of an empty court, the sound of a basketball bouncing in the background. Then, the scene transitions and viewers see John Collins, power forward for the Atlanta Hawks, arriving in a sleek, black car.

As Collins steps out of the car, the music intensity increases, and the viewers see a rapid montage of shots featuring different NBA players sporting the latest fashion from Express. Each player is shown in a high-intensity moment, either preparing for a game or during gameplay. The editing and graphics used in the advertisement give the impression that the players are quick and efficient while wearing the outfits from Express.

The commercial's highlights include multiple angles of Collins taking a shot, which is shown in slow motion. Viewers also see him dunk the basketball, which is again shown in slow motion, highlighting the power and athleticism of the NBA player.

The advertisement emphasizes that Express supports the NBA and the players beyond their performance on the court. It highlights how the sport has influenced fashion and encourages viewers to embrace their own style, just like the NBA game changers do. Diplo's upbeat song sets the tone, and the graphics and visuals throughout the commercial keep viewers engaged and inspired.

Overall, the Express TV Spot, 'Meet the Express NBA Game Changers' featuring John Collins and Diplo's music, is a captivating advertisement that blends fashion and sport through the lens of the NBA game changers. It inspires viewers to embrace their individual style while demonstrating the athletic prowess of some of the game's most exciting stars.

Express TV commercial - Meet the Express NBA Game Changers produced for Express was first shown on television on October 16, 2018.

Song from commercial Express TV Spot, 'Meet the Express NBA Game Changers' Featuring John Collins, Song by Diplo

"Welcome to the Party" by Diplo, French Montana, Lil Pump, and Zhavia Ward

"Welcome to the Party" is a song by American music producer Diplo ), Moroccan-American rapper French Montana ), Colombian-American rapper Lil Pump ), and singer Zhavia Ward. The song was released on May 18, 2018, as part of the soundtrack for the superhero film "Deadpool 2", and was later included in Diplo's EP "Europa".

The song features an upbeat and energetic instrumental, with Lil Pump and French Montana providing rap verses and Zhavia Ward handling the chorus. The lyrics of the song revolve around partying and having a good time, with Lil Pump and French Montana rapping about their success and wealth.

"Welcome to the Party" received positive reviews from music critics, who praised the song's catchy beat and memorable hook. The song also performed well commercially, charting in several countries and reaching the top 40 on the US Billboard Hot 100.

The music video for "Welcome to the Party" features footage from "Deadpool 2" and shows the artists partying and performing in a club-like setting.