What the Motel 6 TV commercial - Ski Bums is about.

Title: Motel 6 TV Spot: 'Ski Bums'

Introduction:In the snowy mountains of Colorado, a group of adventurous ski enthusiasts embark on an unforgettable winter getaway. Motel 6, the renowned budget-friendly accommodations chain, captures the spirit of these daring individuals in their captivating TV spot titled 'Ski Bums.' With the brand's signature affordability and simplicity, the ad showcases the adrenaline-packed experiences and camaraderie taking place amidst the stunning mountainous backdrop.

Scene 1: The Aspen Adventure BeginsThe TV spot opens with a breathtaking aerial shot of the majestic snow-covered peaks of Aspen, Colorado. The camera pans to a group of ski bums standing at the edge of a daunting black diamond slope. Clad in vibrant ski gear, their excitement radiates as they eagerly await their adrenaline-fueled descent. The tagline 'Motel 6: Adventure Awaits' appears on the screen, setting the stage for the remarkable adventure that lies ahead.

Scene 2: The Cozy Motel 6Cut to a cozy Motel 6 nestled amid the picturesque scenery, just a stone's throw away from the vibrant ski resorts. The motel's inviting lights and warm interiors beckon the weary skiers after a day full of thrill and excitement. A close-up shot reveals the modern and comfortable rooms, equipped with all the essentials needed for a comfortable stay. The voiceover emphasizes Motel 6's commitment to providing affordable and reliable accommodation.

Scene 3: The Thrills and FriendshipAs the skiers take to the slopes, the energy of the ad intensifies. Fast-paced shots capture the exhilarating moments of skiing and snowboarding. The skiers skillfully navigate through powder-packed terrains, racing down slopes, and executing gravity-defying tricks. The genuine joy and friendship between the riders are evident as they high-five each other with contagious enthusiasm.

Scene 4: Après-Ski Party at Motel 6After a day of adrenaline-fueled adventures, the group gathers in the motel's cozy lobby, adorned with a charming fireplace. The camera pans across their smiling faces as they share stories and laughter, basking in the warmth of Motel 6's hospitality. The background music transitions to a lively and upbeat tune, enhancing the celebratory spirit of the gathering.

Scene 5: Motel 6 - A Place to UnwindAs the day comes to a close, the ad concludes with a serene shot of a skier sitting on a bench outside the motel

Motel 6 TV commercial - Ski Bums produced for Motel 6 was first shown on television on February 8, 2022.