Citi, also known as Citigroup, is a globally recognized financial institution that offers a wide range of services, including credit cards. As one of the largest banking organizations in the world, Ci...
The Citi Double Cash TV Spot, 'Pawprints' is a 30-second commercial that showcases the benefits of using the Citi Double Cash credit card. The advertisement starts with a woman walking her dog on a sunny day, as they head towards a park. As the woman and her dog walk on the grass, they leave behind pawprints, which are later revealed to represent the cashback rewards earned when using the Citi Double Cash card.
The commercial uses the visual metaphor of pawprints to highlight the simplicity and ease of earning cashback rewards with the Citi Double Cash card. The message conveyed is that just like how a dog leaves pawprints behind, making purchases with the card earns you cashback rewards wherever you go.
As the woman and her dog walk through the park, we see pawprints appearing on the ground, representing the cashback rewards earned. The commercial emphasizes that you can earn 2% cashback on all purchases – 1% when you make the purchase and another 1% when you pay it off, which can add up over time. This feature of the card is highlighted in the commercial as the pawprints continue to accumulate throughout.
Towards the end of the commercial, the woman and her dog sit on a bench, and we see an overlay of the card, displaying the cashback rewards earned. With a tagline of "Make every purchase paw-some with Citi Double Cash," the commercial encourages viewers to start using the card to earn cashback rewards on all their purchases, just like how the woman and her dog left behind a trail of pawprints in the park.
Overall, the Citi Double Cash TV Spot, 'Pawprints' is a clever and effective advertisement that uses a playful and relatable visual metaphor to highlight the benefits of using the Citi Double Cash credit card.
Citi Double Cash TV commercial - Pawprints produced for Citi (Credit Card) was first shown on television on September 6, 2015.
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