Coors Banquet television commercial 2018 - Carry the West: Go Your Own Way

What the Coors Banquet TV commercial - Carry the West: Go Your Own Way is about.

Coors Banquet has come up with another iconic advertising campaign, this time featuring their popular beer brand in a Western-themed TV spot. The commercial is called 'Carry the West: Go Your Own Way,' and features a catchy, upbeat song by Goodnight, Texas.

As soon as the spot begins, viewers are transported back in time to the rugged and wild West, with cowboys and cattle drives. The ad has a distinctly vintage feel, with sepia-toned footage and a classic barroom setting. Against this backdrop, the Coors Banquet brand is presented as the perfect beer for anyone who wants to 'go their own way.'

The Goodnight, Texas song that accompanies the visuals is an upbeat, twangy number that perfectly captures the independent spirit of the ad. With lyrics like 'I'll find my own way', it's clear that the Coors Banquet brand is positioning itself as the drink of choice for people who don't follow the rules and chart their own path.

Overall, the 'Carry the West: Go Your Own Way' Coors Banquet TV spot is an engaging and entertaining ad that perfectly captures the spirit of the brand. With its classic Western setting, upbeat music, and independent message, it's no wonder that Coors Banquet is one of the most popular beer brands around.

Coors Banquet TV commercial - Carry the West: Go Your Own Way produced for Coors Banquet was first shown on television on April 23, 2018.

Song from commercial Coors Banquet TV Spot, 'Carry the West: Go Your Own Way' Song by Goodnight, Texas

Overview"The Railroad" is a song by the American band Goodnight, Texas. The song was released on their 2012 album "A Long Life of Living" and has since gained popularity , being featured in various movies, TV shows, and commercials. The band's unique blend of garage roots and Appalachian music is evident in this song, which invokes the image of a chain gang working on a railroad.

Lyrics and ThemeThe song's rhythmic pounding and clacking percussion , as well as the highly common call-and-response patterns of work songs , give it a distinct sound. The lyrics of the song are about the grueling labor of working on a railroad and the hopelessness and despair that can come with it. The song's narrator describes the feeling of being trapped in this life, with no escape in sight.

Popularity and Uses"The Railroad" has gained popularity over the years, and has been featured in various movies, TV shows, and commercials. It was used in a Coors commercial in 2018 , and is also the theme song for the podcast "Dead Man Talking" by AudioBoom. The song is considered one of the band's most popular tracks, and has been well-received by critics and fans alike.

Overall, "The Railroad" is a powerful and evocative song that showcases Goodnight, Texas' unique blend of musical styles. Its popularity and use in various media highlight its lasting impact and appeal.