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General Mills TV commercial - Genuine
General Mills

General Mills: A U.S. Based Food CompanyGeneral Mills is a U.S.-based food company that has been creating food products for over 150 years. With a portfolio of over $1 billion, the company produces po...

What the General Mills TV commercial - Genuine is about.

General Mills TV commercial - Genuine

General Mills is a popular American food company that produces a range of well-known brands, including Cheerios, Lucky Charms, and Cinnamon Toast Crunch. In their latest TV spot, called "Genuine," General Mills emphasizes the quality of their products and the pride they take in producing genuine, wholesome food.

The ad opens with a shot of a field of wheat swaying in the breeze, followed by a close-up of a hand inspecting a kernel of wheat. The voice-over introduces us to General Mills' commitment to using only the highest quality ingredients in their products and highlights the company's long history of making delicious food.

Throughout the ad, we see glimpses of the production process, from mixing and baking to packaging and shipping. The message is clear: General Mills takes great care to create genuine, wholesome food that their customers can feel good about eating.

The ad ends with shots of families gathered around the breakfast table, enjoying bowls of General Mills cereal. The voice-over reminds us that, for generations, families have trusted General Mills to provide good, nutritious food that they can feel good about eating.

Overall, the "Genuine" TV spot is a heartfelt tribute to General Mills' commitment to quality, authenticity, and good taste. By emphasizing their dedication to using only the best ingredients and taking pride in their products, General Mills is sure to win even more fans and loyal customers.

General Mills TV commercial - Genuine produced for General Mills was first shown on television on June 4, 2017.

Frequently Asked Questions about general mills tv spot, 'genuine'

General Mills may be most known for its baking line including Betty Crocker and Pillsbury. General Mills owns many cereal brands including Cheerios, Trix, Lucky Charms, Count Chocola, and Cocoa Puffs. Other major brands of General Mills includes Annie's, Nature Valley, and Häagen-Dazs.

General Mills is a leading global packaged food company that produces snacks, cereal, convenient meals, yogurt, dough, baking mixes and ingredients, pet food, and superpremium ice cream.

Serving Up Food the World Loves.

General Mills: A U.S. based food company.

NEW YORK: General Mills plans to target "boomers", "millenials" and Hispanic consumers in the US, as well as middle class shoppers in China, as it seeks to drive growth in the next five years.

OUR FOUNDATION: ENGAGED PEOPLE IN A CULTURE OF LEARNING, GROWING AND BELONGING. With roots to a flour mill on the banks of the Mississippi River to now growing over 100 brands across the globe, we are always on the move.

Marketing Strategy of General Mills analyzes the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). These business strategies, based on General Mills marketing mix, help the brand succeed in the market.

1963 – The “Big G” The inspiration for our fourth company logo came from our cereal division. The first blue, cursive “Big G” appeared on a box of Twinkles cereal in 1960. That “G” became the centerpiece of cereal print advertising and commercials, reminding people that “The Big G stands for goodness.”

The case against General Mills alleged that the company failed to warn consumers about the presence of trace amounts of glyphosate in their products. The Environmental Working Group (EWG) conducted a study indicating that 470 to 530 parts per billion of the chemical could be found in Cheerios.

This U.S.-based company General Mills has had a presence in China for nearly 30 years, where it runs four manufacturing facilities and three cake kitchens. Apart from Häagen-Dazs, it also owns the dumpling brand Wanchai Ferry. The company is planning to boost investment in China.

The case against General Mills alleged that the company failed to warn consumers about the presence of trace amounts of glyphosate in their products. The Environmental Working Group (EWG) conducted a study indicating that 470 to 530 parts per billion of the chemical could be found in Cheerios.

A target market is a specific group of potential customers who a business aims to reach with its products or services. This group may share common characteristics such as age, gender, income level, education, interests, or geographic location that make them more likely to be interested in and purchase from a business.

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Actors who starred in General Mills TV Spot, 'Genuine'

Kevin Armstrong photo
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Agenices

Agenices of the General Mills TV Spot, 'Genuine'

General Mills TV commercial - Genuine
72andSunny

72andSunny is a creative agency that provides a range of services including advertising, design, strategy, and technology solutions to some of the world's biggest brands. The company was founded in 20...

Products

Products Advertised

Cheerios Honey Nut Gluten Free
Cinnamon Toast Crunch
Cocoa Puffs
Lucky Charms
Reese's Puffs
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