Turkish Airlines, founded in 1933, is the national flag carrier airline of Turkey. It is headquartered in Istanbul and operates scheduled flights to over 315 destinations across Europe, Asia, Africa,...
Turkish Airlines made a big splash during the Super Bowl 54 broadcast with their visually stunning TV spot titled 'Step on Earth.' The commercial, which premiered during the first quarter, was an awe-inspiring showcase of Turkey's natural beauty and rich history.
The commercial takes the viewer on a journey through the country's many breathtaking locations, from the hot air balloons in Cappadocia to the bustling streets of Istanbul. The footage captivates the audience with stunning visuals and perfectly highlights the country's unique blend of modern and traditional cultures.
But what sets this ad apart is its message of unity and collaboration. Turkish Airlines uses its slogan "Widen Your World" to encourage people to travel and explore new cultures, highlighting the importance of stepping outside one's comfort zone to better understand and appreciate others.
The ad features different individuals walking around the landmarks and encouraging others to join them in the experience, inviting people to step out of their comfort zone and explore new horizons. The commercial is a testament to the company's dedication to promoting diversity and inclusivity and encourages people to connect with one another.
Overall, the 'Step on Earth' commercial was a breathtaking visual journey with a powerful message of unity, underscoring Turkish Airline's commitment to promoting global harmony while showcasing Turkey's unique beauty and culture.
Turkish Airlines Super Bowl 2020 TV commercial - Step on Earth produced for Turkish Airlines was first shown on television on February 1, 2020.
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