What the CoverGirl Outlast Lipcolor TV commercial - Gold and Pink Ft. Jennifer Kessy is about.

CoverGirl Outlast Lipcolor TV Spot, 'Gold and Pink' featuring Jennifer Kessy is a celebrity endorsement ad that promotes CoverGirl's range of long-lasting lip colors. In the TV spot, Jennifer Kessy, an American professional beach volleyball player, is shown wearing CoverGirl Outlast Lipcolor in a beautiful and vibrant shade of pink.

The ad begins with Jennifer Kessy on a beach volleyball court wearing a golden hoodie and a pink headband, which are both color-matched to her CoverGirl Outlast Lipcolor. She is shown playing the sport while looking confident and glamorous at the same time. The camera then zooms in to highlight her lips, which look perfect despite all the activity.

The voiceover talks about the importance of having a lip color that lasts long and doesn't fade away during rigorous activities like playing beach volleyball. A shot of the product with the signature CoverGirl logo is then displayed on the screen, followed by a clip of Jennifer Kessy applying the lip color from a tube. The finishing shot shows Jennifer smiling and looking effortlessly stunning on the court, with the tagline "Outlast lip color - for the bold, athletic and beautiful."

The ad effectively uses the celebrity endorsement of Jennifer Kessy to showcase the benefits of the CoverGirl Outlast Lipcolor range. It highlights the product's longevity and its suitability for active women who also want to look good. The use of vibrant colors like gold and pink in the ad is also notable as it creates a fun and energetic vibe.

In conclusion, the CoverGirl Outlast Lipcolor TV Spot with Jennifer Kessy successfully portrays the product as a durable, high-quality option for women who want to look great and stay active.

CoverGirl Outlast Lipcolor TV commercial - Gold and Pink Ft. Jennifer Kessy produced for CoverGirl was first shown on television on July 29, 2012.