In the ad, Maybelline featured an influencer named Ryan Vita, who has a moustache, beard and is bald. Vita wears a lot of makeup on his face and has a special beaded clip in his beard. He uses Maybelline's “Super Stay” liquid lipstick in a bright pink shade.

Slogans. In 1981, the company adopted "Maybelline, Maybelline Ooh La La" as its advertising slogan, which was used until 1991 when the tagline changed to "Maybe she's born with it, maybe it's Maybelline".

Maybelline taps bearded influencer to sell makeup. Makeup brand Maybelline is under fire from critics accusing them of insulting women, after it featured a bearded social media influencer in a lipstick ad.

NEW YORK, April 3, 2023 /PRNewswire/ -- Maybelline New York, the #1 Cosmetics Brand in the world, today launched its latest campaign with comedian Chloe Fineman to showcase the durability of the brand's all-new Tattoo Studio Ink Pen Eyeliner in a campaign titled, "Ugly Cry, Perfect Liner."

Ananya Birla Ananya Birla has also shared a picture on Instagram to announce her association with the brand. New Delhi: Singer-songwriter Ananya Birla is the new face of the beauty brand Maybelline New York. Apart from Ananya Birla, Suhana Khan, Eksha Kerung and Olympian PV Sindhu are the new faces of the beauty brand.

One notable campaign is the “Maybe She's Born with It, Maybe It's Maybelline” slogan, which has become an iconic phrase associated with the brand. This campaign focused on promoting Maybelline's diverse range of products and the idea that anyone can enhance their natural beauty with their cosmetics.

Maybelline's “Maybe She's Born With It” strapline is the most recognisable strapline of the past 150 years, according to the results of a game developed by CBS Outdoor to mark 150 years of advertising on the London Underground.

The brand itself does not test on animals, for either finished products or ingredients. Suppliers do not test on animals for products, raw materials, or ingredients. No third parties test on animals on the brand's behalf. The brand does not test on animals when required by law.

In ancient China, lipstick was originally used for religious ceremony but increasingly became used for its cosmetic purposes as time went on. In prehistoric times in ancient China, lipstick was more akin to a lip balm that was used by both women and men.

STORM REID 🌟 Storm Reid is an actress, producer, changemaker & an. absolute QUEEN.

Maybelline retained badminton star PV Sindhu, while roping in Suhana Khan, Ananya Birla, and Eksha Subba as its new faces.

Target Market of Maybelline Maybelline is one of the most popular brands all over the world and its target market is focused purely on women aged between 15 to 45 which includes women from all backgrounds. Lately, the brand has become more contemporary for women of all races.