What the Express TV commercial - Your Life, Your Dress Code is about.

The Express TV Spot, 'Your Life, Your Dress Code' features supermodel Karlie Kloss as she takes on the role of a fashion icon that encourages viewers to express their unique style without fear of judgment. The ad showcases a diverse group of individuals, highlighting their unique personalities, and the different aspects of their lives.

As the fast-paced music plays in the background, Karlie shows off a range of fashion styles and outfits, including casual wear, party dresses, business attire, and more. She emphasizes that personal style is just that - personal. It reflects one's personality, mood, and aspirations. Wearing an outfit that speaks to you can be empowering, and this is precisely what the Express brand wants to promote.

Throughout the commercial, Karlie celebrates self-expression and encourages viewers to live their lives on their terms. The ad is not just about selling clothes; it's about selling a mindset, a sense of confidence, and individuality. It shows that there is no one-size-fits-all dress code for life. Instead, people should embrace their uniqueness and express themselves fashionably.

This ad is a testament to Express's commitment to inclusivity, diversity, and body positivity. It showcases people of all shapes and sizes, celebrating their individuality and self-expression in their fashion choices.

In the end, Karlie closes the commercial with a powerful statement, "What makes us different, makes us confident, makes us Express." This tagline sums up the essence of the ad perfectly, highlighting the brand's values of inclusiveness, self-expression, and confidence. Through this commercial, Express has not only promoted its products, but it has also inspired people to embrace their individuality, celebrate their uniqueness, and dress for themselves, not for anyone else.

Express TV commercial - Your Life, Your Dress Code produced for Express was first shown on television on March 5, 2017.