What the Nike VRS Convert TV commercial - Sorry Feating Tiger Woods is about.
In the Nike VRS Convert TV Spot, titled 'Sorry,' Tiger Woods appears as the face of the brand's innovative new product. The commercial starts with Woods hitting the golf ball down the green. The text "Did you learn anything?" appears on the screen, followed by a flashback to Woods apologizing in a press conference after his highly-publicized extramarital affairs became public.
The scene then shifts back to Woods in the present, where he hits the golf ball once again, demonstrating the superior performance of the Nike VRS Convert golf club. The commercial concludes with the tagline "Nike Golf. Keep up with the Speed of Golf."
The ad was meaningful in that it served as a moment of redemption for Woods, who had taken a significant hit to his public image in the wake of the scandal. Nike's decision to stick by him throughout the controversy and feature him prominently in their marketing campaign served as a testament to both his incredible talent on the golf course and the strength of his relationship with the brand.
Overall, the 'Sorry' commercial was a powerful example of how a brand can use advertising to help repair a damaged reputation and position a product as an innovative game-changer. By featuring a respected and admired athlete like Tiger Woods, Nike was able to leverage his popularity and tap into the passion and fandom of the golfing community to establish the Nike VRS Convert as a must-have piece of equipment for any serious golfer.
Nike VRS Convert TV commercial - Sorry Feating Tiger Woods produced for
Nike
was first shown on television on February 12, 2013.
Frequently Asked Questions about nike vrs convert tv spot, 'sorry' feating tiger woods
'I needed something that allowed me to be more stable' “I have very limited mobility now,” Woods said. “Just with the rods and plates and screws that are in my leg, I needed something different, something that allowed me to be more stable. That's what I've gone to.
It was a five-year agreement, roughly worth $100 million. The third deal was signed in 2006 for seven years, followed by the most recent deal, which is double the size of his second deal. It has been reported that his current Nike contract is $200 million.
Nike and Tiger Woods have a long-standing relationship. When Woods turned professional and inked a $40 million five-year deal with Nike in 1996, the relationship officially got underway. In 2001, it was extended for five more years at $100 million. His current Nike contract stands at a whopping $200 million.
According to a company spokesperson, Nike confirmed to USA TODAY Sports there will be no change in its relationship with Woods. Nike, which signed Woods in 1996, had previously backed the 14-time major winner following his 2009 sex scandal, while other sponsors such as Gatorade and AT&T dropped him.
Shareholders of Nike, Gatorade and other Tiger Woods sponsors lost a collective $5 to $12 billion in the wake of the scandal involving his extramarital affairs, according to a new study by researchers at the University of California, Davis.
“Its a very competitive business, and Nike sticking with Tiger shows how they value relationships.” Woods' winning streak in the 1990s and early 2000s sparked a boom in the sport.
“He's been the one that's really propelled and driven the bus because he's brought increased ratings, increased sponsors, increased interest, and we have all benefited.” Tiger Woods' relationship with Rolex began in 1997, when he signed a 5-year, $7 million endorsement deal.
$55 million
So what is Serena Williams' net worth? Serena is worth $210 million, according to Celebrity Net Worth, which includes the $94 million she's made in prize money from tennis tournaments and the $55 million she made from her eight-year endorsement deal with Nike.
Shareholders of Nike, Gatorade and other Tiger Woods sponsors lost a collective $5 to $12 billion in the wake of the scandal involving his extramarital affairs, according to a new study by researchers at the University of California, Davis.
Not only did Tiger Woods lose his wife and the respect of some of the public, he also lost his endorsements. Woods has only two major sponsors left, that being EA Sports and Nike Golf. His losses were estimated around $34 million.
“He's been the one that's really propelled and driven the bus because he's brought increased ratings, increased sponsors, increased interest, and we have all benefited.” Tiger Woods' relationship with Rolex began in 1997, when he signed a 5-year, $7 million endorsement deal.
Woods continues to wear Nike apparel with his FootJoy golf shoes. However, that is not stopping his competitors from playing in his signature line with Nike. In the photo above, Scottie Scheffler can be seen wearing Woods' unmistakable shoes. Fans can still shop the entire Tiger Woods collection on the Nike website.