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Advertisers of the Mitsubishi Electric TV Spot, 'Man-Bag' Featuring Fred Couples

Mitsubishi Electric TV commercial - Man-Bag
Mitsubishi Electric

Mitsubishi Electric is a Japanese multinational company that specializes in the production, development, and sales of a wide range of electronics products and components. The company was founded in 19...

What the Mitsubishi Electric TV commercial - Man-Bag is about.

Mitsubishi Electric TV commercial - Man-Bag

The Mitsubishi Electric television advertisement, titled 'Man-Bag', is a cleverly crafted ad that emphasizes the crystal-clear clarity of its high definition TVs. The ad features world-renowned golfer, Fred Couples, who is known for his relaxed and calm demeanor both on and off the golf course.

The ad begins with Couples walking through a busy airport while carrying a traditional women's handbag. This immediately draws attention to the screen as the audience wonders why a dominant male athlete is carrying a purse.

As Couples walks through the airport, he captures the attention of everyone he passes, all of whom are staring and pointing at him. However, Couples seems unaffected by their stares and continues to confidently carry his handbag.

As the ad progresses, Couples arrives in his luxurious hotel room and begins watching TV. The crystal-clear clarity of the high definition television is emphasized in this scene, as every detail of the screen is presented with vivid detail. The clear quality is so evident that Couples breaks the fourth wall and turns to the camera, saying, "This TV is better than my game, and that's saying something."

The advertisement concludes with Couples getting up from his seat and walking towards the camera with his handbag dragging behind him, revealing that his bag is filled with golf clubs. The audience is left delighted as they put the pieces of the puzzle together and realize why Couples was carrying a purse.

Overall, the Mitsubishi Electric "Man-Bag” TV Spot is a unique and clever way to showcase their high definition technology while captivating the audience with a humorous storyline.

Mitsubishi Electric TV commercial - Man-Bag produced for Mitsubishi Electric was first shown on television on April 7, 2013.

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Agenices

Agenices of the Mitsubishi Electric TV Spot, 'Man-Bag' Featuring Fred Couples

Mitsubishi Electric TV commercial - Man-Bag
Brunner, Inc.

Brunner, Inc. is a well-known and respected advertising agency based in Pittsburgh, Pennsylvania. Founded in 1989 by Scott Morgan, Brunner has grown to become a reputable player in the advertising ind...

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