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Dollar Shave Club TV commercial - The Smarter Choice
Dollar Shave Club

Dollar Shave Club is a company that has revolutionized the way we approach shaving and personal grooming. Founded in 2011 by Michael Dubin and Mark Levine, Dollar Shave Club quickly gained popularity...

What the Dollar Shave Club TV commercial - The Smarter Choice is about.

Dollar Shave Club TV commercial - The Smarter Choice

Title: Dollar Shave Club TV Spot - "The Smarter Choice"

Introduction:In this captivating TV spot, Dollar Shave Club introduces viewers to "The Smarter Choice." With a perfect blend of humor, wit, and a dash of rebellion, the ad highlights why Dollar Shave Club is revolutionizing the way men groom themselves. Let's dive into the details of this memorable commercial.

Scene 1: The Ordinary Shaving ExperienceThe TV spot opens with a man standing in front of a bathroom mirror, contemplating his overpriced and outdated razor. He looks frustrated with the high costs and lackluster performance associated with traditional shaving options.

Scene 2: Enter Dollar Shave ClubSuddenly, the man's frustration is interrupted by a charismatic voiceover that confidently announces the arrival of Dollar Shave Club. A door appears on the bathroom wall, and a delivery person swings it open with a cheeky smile, revealing a treasure trove of grooming products.

Scene 3: The Dollar Shave Club ExperienceAs the delivery person starts reciting the benefits of becoming a Dollar Shave Club member, a montage of scenes showcases the range of products. High-quality razors, shaving creams, and other grooming essentials fill the screen, each with an emphasis on their quality and affordability.

Scene 4: Inclusive and FunThe TV spot takes a lighthearted turn as the delivery person addresses different types of facial hair, showcasing how Dollar Shave Club caters to every beard and mustache style. This demonstrates the company's commitment to inclusivity and playfulness, making grooming fun for all.

Scene 5: Money-Saving RevelationAs the captivating visuals unfold, the voiceover triumphantly reveals the most enticing aspect of the Dollar Shave Club experience: affordability. The screen is filled with the bold statement, "Save a fortune," emphasizing that members can enjoy premium grooming products without breaking the bank.

Scene 6: The Club's CTA (Call to Action)The closing scene features the man from the beginning, now transformed and confident, thanks to his Dollar Shave Club experience. The commercial ends with a playful reminder to viewers to join the Dollar Shave Club revolution and ditch the overpriced alternatives.

Conclusion:"The Smarter Choice" TV spot by Dollar Shave Club masterfully captures the essence of the brand. Combining humor, affordability, inclusivity, and top-notch products, the commercial persuades viewers to become part of the Dollar Shave Club phenomenon. By offering a smarter way to groom,

Dollar Shave Club TV commercial - The Smarter Choice produced for Dollar Shave Club was first shown on television on October 4, 2016.

Frequently Asked Questions about dollar shave club tv spot, 'the smarter choice'

Dollar Shave Club, Inc. is an American company based in Venice, California, that delivers razors and other personal grooming products to customers by mail. It delivers razor blades on a monthly basis and offers additional grooming products for home delivery.

“We have a mission, which is to help guys take care of their minds and bodies so they can be their best selves,” founder and CEO Michael Dubin tells CNN's Poppy Harlow in a new episode of Boss Files.

They knew that people were frustrated with buying expensive razors sporadically. Therefore, they created a unique business model where they delivered razor blades at $1 every month at customers' doorstep.

Dollar Shave Club: “Shave Time. Shave Money.” Aside from its obvious simplicity, the motto is a perfect summation of their products' primary benefits: affordability and easy access.

This business model made it possible to provide cheaper razors for consumers, since competitors like Gillette had to deal with the higher costs of retail distribution. Offering a subscription model in their space was a smart strategy that allowed Dollar Shave Club to take over more than a third of the razor market.

When Michael Dubin and Mark Levine founded Dollar Shave Club in 2011, their vision was pure and simple: For as little as $1 a month, customers could get high-quality razors delivered right to their door.

A vision statement is a business document that states the current and future objectives of an organization. A company's vision must align with its mission, strategic planning, culture and core values.

Their innovative launch video, strong content marketing campaigns, and direct-to-consumer business model enabled Dollar Shave Club to capture a large market share in just a few years. They were so successful that Unilever bought the company in a billion-dollar cash acquisition.

Yep, all of our products are unisex. Women in the Club especially love our Blades, Shave Butter, Rescue Serum, and Hand Cream. You can check out all of our products and reviews here.

Dollar Shave Club was founded by Michael Dubin and Mark Levine to solve a very basic problem: men were frustrated with the high cost and inconvenience of restocking razor blades.

A Mission Statement is a definition of the company's business, who it serves, what it does, its objectives, and its approach to reaching those objectives. A Vision Statement is a description of the desired future state of the company. An effective vision inspires the team, showing them how success will look and feel.

Mission is a general statement of how you will achieve your vision. Strategies are a series of ways of using the mission to achieve the vision. Goals are statements of what needs to be accomplished to implement the strategy. Objectives are specific actions and timelines for achieving the goal.

Videos

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Actors

Actors who starred in Dollar Shave Club TV Spot, 'The Smarter Choice'

Michael Dubin photo
Ryan Sterling photo
Products

Products Advertised

Dollar Shave Club Boogie's Dream Hair Cream
Dollar Shave Club Boogie's Pacific Hair Pomade
Dollar Shave Club Boogie's True Hair Fiber
Dollar Shave Club The Executive
Dollar Shave Club The Humble Twin
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