Michael Dubin, the founder of Dollar Shave Club, was tired of paying too much for razors every month, not to mention the inconvenience of always going to the store to pick them up. And that's exactly what sparked his big idea: why not send high-quality razors to consumers for a low monthly fee?

This business model made it possible to provide cheaper razors for consumers, since competitors like Gillette had to deal with the higher costs of retail distribution. Offering a subscription model in their space was a smart strategy that allowed Dollar Shave Club to take over more than a third of the razor market.

Dollar Shave Club's distribution strategy revolves around the direct-to-consumer (DTC) model. Customers can sign up for subscriptions through the company's website or mobile app, selecting the products and delivery frequency that suits their needs.

Competitive Advantage Price: Dollar Shave Club eschewed the traditionally high margins on razors and delivered them at a competitive price. By delivering their razors by mail, the company also avoided the markup costs of traditional brick and mortar retailers.

They knew that people were frustrated with buying expensive razors sporadically. Therefore, they created a unique business model where they delivered razor blades at $1 every month at customers' doorstep.

Dollar Shave Club managed to solve one of the biggest consumer problems that was flying under the radar - razors. Used by millions of people, razors were hard to buy and really expensive. The solution was as obvious as it was simple - improve access and make them cheaper.

The strategy of 'just $1 for any product' lets the customer pick any product for $1 when they buy from the club the first time, then upgrades into higher priced products the following month.

The Dollar Shave Club management team includes Jason Goldberger (Chief Executive Officer), Dale Brockmeyer (Chief Financial Officer), and Ranil Marius Wiratunga (Chief Digital Officer and Global GM of DTC).

Dubin's road OZUMA Press, Inc./Alamy Stadhe map for Dollar Shave Club was as follows: first, his company would use a subscription- based model that would allow customers to order razors and blades sent directly to their homes for as little as $1 a month before shipping, saving time and money while also undercutting ...

Dubin's road OZUMA Press, Inc./Alamy Stadhe map for Dollar Shave Club was as follows: first, his company would use a subscription- based model that would allow customers to order razors and blades sent directly to their homes for as little as $1 a month before shipping, saving time and money while also undercutting ...

After some research and discussion with the brand, the focus became men age 18-49 with their core target being 18-34.

kevin nicholls - Owner - Executive Shaving | LinkedIn.

UnileverDollar Shave Club / Parent organization When Unilever acquired Dollar Shave Club for $1bn, it was a move that had onlookers abuzz about the potential of the direct-to-consumer distribution model. Seven years on, the challenger razor brand continues to perform below Unilever's ”expectations”.

They knew that people were frustrated with buying expensive razors sporadically. Therefore, they created a unique business model where they delivered razor blades at $1 every month at customers' doorstep.

UnileverDollar Shave Club / Parent organization When Unilever acquired Dollar Shave Club for $1bn, it was a move that had onlookers abuzz about the potential of the direct-to-consumer distribution model. Seven years on, the challenger razor brand continues to perform below Unilever's ”expectations”.

About Shavelogic Founded in 2009 by Rob Wilson and Duwayne Miller, Shavelogic spent more than 10 years conducting skincare research and securing more than 150 company patents before launching its inaugural SL5 shaving system in 2020.