The New York Times television commercial 2022 - Independent Journalism: Jordan

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Advertisers of the The New York Times TV Spot, 'Independent Journalism: Jordan' Song by Colin Stetson

The New York Times

The New York Times: A Beacon of JournalismFounded in 1851, The New York Times (often abbreviated as NYT) is a renowned American newspaper with a long-standing reputation for delivering high-quality jo...

What the The New York Times TV commercial - Independent Journalism: Jordan is about.

The New York Times TV spot titled 'Independent Journalism: Jordan' is a captivating advertisement that highlights the importance of independent journalism in today's world. Accompanied by the hauntingly beautiful song "Jordan" by Colin Stetson, this spot takes viewers on a visual and emotional journey.

The advertisement opens with a series of black and white shots, showing various locations around the world where journalists tirelessly work to uncover the truth. From war-torn countries to bustling city streets, the scenes depict the dedicated journalists who fearlessly report on important global issues.

Colin Stetson's evocative song "Jordan" begins to play, complementing the visuals with its haunting melodies. The song itself is a mesmerizing combination of saxophone solos and ambient sounds, creating an atmosphere of intensity and urgency.

As the spot progresses, we are introduced to Jordan, a courageous journalist featured in The New York Times. Through a series of close-up shots, we witness Jordan's determination and resolve as he dives deep into his investigations. Despite the risks and challenges he faces, Jordan remains committed to uncovering the truth and shedding light on important stories that shape our world.

The visuals are beautifully captured, showcasing the diverse landscapes and cultures that The New York Times covers. The ad seamlessly transitions between shots of Jordan's journalistic work and stunning aerial shots of different countries, highlighting the global reach and impact of independent journalism.

The New York Times TV spot, 'Independent Journalism: Jordan,' serves as a powerful reminder of the role that independent journalism plays in our society. It emphasizes the dedication of journalists like Jordan, who strive to bring forth the truth, even in the face of adversity.

Through the combination of Colin Stetson's entrancing song and the breathtaking visuals, this TV spot not only captures the audience's attention but also conveys the importance of independent journalism in a world where reliable information is more crucial than ever.

Overall, The New York Times TV spot, 'Independent Journalism: Jordan,' is a stunning testament to the power of independent journalism and the journalists who risk their lives to bring important stories to the forefront.

The New York Times TV commercial - Independent Journalism: Jordan produced for The New York Times was first shown on television on February 7, 2022.

Song from commercial The New York Times TV Spot, 'Independent Journalism: Jordan' Song by Colin Stetson

Overview"Spindrift" is a song by American saxophonist Colin Stetson. It was released in 2017 as the first single from his fifth solo studio album , "All This I Do for Glory". The song features Stetson's signature bass saxophone sound and is known for its haunting, atmospheric quality.

Composition and LyricsThe song is an instrumental piece, with no vocals or lyrics. It is primarily driven by Stetson's bass saxophone, which creates a deep, resonant sound that is both melodic and percussive. The song also features sparse percussion and electronic elements, which add to its atmospheric quality.

Reception and Legacy"Spindrift" received critical acclaim upon its release, with many critics praising Stetson's unique sound and atmospheric style. The song has been featured in several films and TV shows, including the movie "Hereditary" and the TV series "The Sinner".

Other Works by Colin StetsonColin Stetson is known for his experimental and avant-garde approach to music. He has released several solo albums, as well as collaborations with other artists. Some of his other notable works include "New History Warfare Vol. 2: Judges" and "Sorrow: A Reimagining of Gorecki's 3rd Symphony".

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Agenices

Agenices of the The New York Times TV Spot, 'Independent Journalism: Jordan' Song by Colin Stetson

Furman Roth Advertising, Inc.

Furman Roth Advertising, Inc. is a New York-based advertising agency that has been in business since 1937. The agency has a rich history of providing innovative and effective advertising solutions to...