YETI Coolers television commercial 2018

What the YETI Coolers TV commercial - Anthem is about.

Title: YETI Coolers TV Spot - 'Anthem'

Introduction:In the vast expanse of the great outdoors, where adventure and exploration await, YETI Coolers stands as a symbol of durability, resilience, and the unrelenting spirit of those who yearn for something more. Their TV spot, aptly titled "Anthem," captures the essence of YETI's commitment to enhancing outdoor experiences and solidifies their reputation as the go-to brand for adventurers seeking reliable and rugged gear. Let's dive into this thrilling TV spot and discover the magic it holds.

A Stirring Journey:The "Anthem" TV spot begins with an intense, atmospheric soundtrack that builds the anticipation. As the screen transitions from darkness, we witness a breathtaking montage of awe-inspiring landscapes: towering mountains, wild flowing rivers, rugged coastlines, and expansive deserts. These scenes showcase the diverse array of environments where YETI gear thrives, inviting viewers to embark on a journey of epic proportions.

Cinematic Shots:The visuals are captivating, with each shot carefully selected to accentuate the untamed beauty of nature. We see adventurers embracing every challenge thrown their way, whether it's fishing in remote rivers, hiking through dense forests, or conquering treacherous waves. Each action-packed moment reveals the resilience and determination of those who choose YETI Coolers to accompany them on their daring expeditions.

Unwavering Performance:In the midst of grand landscapes, the YETI Coolers take center stage. Whether it's a hard cooler or a soft-sided bag, each YETI product is shown enduring harsh elements, impacts, and even the wrath of Mother Nature herself. The TV spot emphasizes the ruggedness and reliability of these coolers, highlighting their unparalleled ability to keep food and drinks fresh, no matter how demanding the adventure.

The YETI Community:Connecting the visuals and showcasing the essence of YETI's mission, we catch glimpses of a diverse group of adventurers, united by a shared passion for the great outdoors. These individuals embody the YETI brand and inspire others to create their own stories of explorations, survival, and unforgettable moments. The YETI community is one that encourages camaraderie and a love for the wild.

A Call to Adventure:As the TV spot comes to a close, we see the YETI logo proudly displayed alongside their renowned tagline, "Wildly Stronger, Keep Ice Longer." This message resonates with viewers, serving as a reminder that YETI Coolers are not just simple products; they are game-changers that make the impossible possible. The spot concludes with an invitation for viewers to join the YETI community and embrace the wild, showcasing the power of shared experiences and the brand's commitment to enabling extraordinary adventures.

Conclusion:With its captivating visuals, inspiring soundtrack, and a seamless blend of YETI gear and real-life explorations, the "Anthem" TV Spot encapsulates the essence of YETI Coolers perfectly. It ignites a sense of adventure within every viewer and empowers them to venture into the unknown, armed with durable gear that will keep their supplies fresh and their spirits high. Truly, YETI Coolers are the ultimate companion for those who seek to conquer the wildest corners of our world. So, what are you waiting for? It's time to embark on your next great adventure with YETI by your side.

YETI Coolers TV commercial - Anthem produced for YETI Coolers was first shown on television on November 3, 2018.

Song from commercial YETI Coolers TV Spot, 'Anthem'

"A Thousand Miles From Nowhere" by Dwight Yoakam

"A Thousand Miles From Nowhere" is a song written and recorded by American country music artist Dwight Yoakam. It was released in June 1993 as the second single from his album "This Time". The song is about a man who has left his home and is wandering aimlessly , feeling lost and alone. The lyrics convey a sense of isolation and longing, with the protagonist feeling like he is a thousand miles away from everything he knows.

The song was a commercial success, peaking at number 2 on the Billboard Hot Country Songs chart. It has become one of Yoakam's most popular songs and is considered a classic of the country genre. The song's music video was also well-received, with its moody, atmospheric visuals matching the song's themes perfectly.

In 2013, American Songwriter featured "A Thousand Miles From Nowhere" in their "Behind The Song" series , discussing the song's themes and Yoakam's songwriting process. The article noted that the song has a strong sense of place, with Yoakam's lyrics painting a vivid picture of the protagonist's surroundings and the emotions he is feeling.

Overall, "A Thousand Miles From Nowhere" is a powerful and moving song that showcases Yoakam's songwriting and vocal talents. Its themes of isolation and longing resonate with many listeners, making it a timeless classic of the country genre.